Strategic Account Management Association

MARCH 2, 2022

Another statistic: While three in four employees see effective communication as the most important leadership attribute, less than one in three say their leaders communicate effectively and efficiently. It starts with communication. But communication preferences can vary quite a lot across generations. Why is that?

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Strategic Account Management Association

JUNE 14, 2021

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The post Lessons from a Winning Global Account Management (GAM) Program appeared first on Strategic Account Management Association blog. Establishing a Customer-Centric GAM Program.

Global Accounts 520

Global Accounts Account Management Management Client Interview 520

Strategic Account Management Association

APRIL 5, 2021

The first communicates what a company wants to communicate, the second communicates what the company must communicate. The post THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ appeared first on Strategic Account Management Association blog. 5 The difference between the annual report and the 10-K?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Hubspot Sales

SEPTEMBER 6, 2024

Create Content Whether you’re responding to potential objections in a prospect’s email or drafting a blog post to help attract or nurture inbound leads, generative AI can help. Besides promising to accelerate relationship building and increase conversion rates, it also integrates with a variety of leading sales tools, including HubSpot.

Sales 115

Sales Negotiation Prioritization Communication 115

Strategic Account Management Association

AUGUST 6, 2021

Key Account Planning: Outlines a standardized methodology and template for key account planning, which has enabled the team to use account plans as a communication vehicle for internal and customer-facing purposes. Communication is critical. We also introduced a series of new processes that are currently building to maturity.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Customer Think

DECEMBER 22, 2022

Communication is a critical part of the feedback management process. Truth to be told, the feedback loop ought to begin and end in precisely the same manner: with a cooperation with the client or client who presented the feedback. Sadly, a typical trend among the groups we work with is that they quickly change from […].

Communication 119

Communication Management 119

Strategic Account Management Association

JUNE 30, 2021

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. I saw how they communicated to Fortune 500 companies with a lot of repetition. But these upper echelon SAMs have spent years creating their personal ability to communicate to high level executives.

Digitalization 520

Digitalization Organization Account Management Management 520

Strategic Account Management Association

OCTOBER 26, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Account Manager Tips

FEBRUARY 28, 2021

A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Develop, communicate and execute your plans. That could be online courses, books you want to read, relevant blogs or journals, people to talk to or follow and more. Know how to delegate.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Mike Kunkle

OCTOBER 2, 2022

It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management). They don’t believe sellers communicate well with senior influencers and decision makers. SPARXiQ Blog: [link].

Co-Creation 278

Co-Creation Negotiation Sales B2B 278

Hubspot Sales

SEPTEMBER 30, 2024

That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling. It‘s essential to understand a prospect’s industry, challenges, and interests to personalize communication and build rapport. But navigating social selling isn‘t always straightforward.

Media 108

Media Decision-making Prioritization B2B 108

Brooks Group

MARCH 27, 2025

A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. A positive customer journey depends on helping the customer achieve short- and long-term success through every sales activity and communication. What Is a Customer-Centric Strategy? Data driven or more social?

Account Management 92

Account Management Sales Sales Training Profitability 92

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. By and large, they’re chasing improved efficiency and productivity, a better experience for their customers, and ways to streamline the communication and collaboration of their own internal teams. How they’re arriving at their decisions, however, might surprise you.

B2B 116

B2B B2C Decision-making Software 116

Upland

JANUARY 26, 2020

Communication. Communication. If you want to get everyone on board with account planning, you need to celebrate, socialize, and communicate your successes. And when the data comes in, publish and communicate your results with Salesforce reports, Upland Altify dashboards, and other third-party analytics tools. Calibration.

Account Planning 195

Account Planning Shareholders Publishing Communication 195

Upland

MAY 4, 2023

These are: Calibration Cadence Coaching Communication KPIs Calibration Successful account planning is all about getting the right calibration – you need the right-sized account plan, the right plan type, and the correct functionality and activities for your revenue team. We started this blog with a U.S. ”

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Hubspot Sales

JULY 22, 2024

A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. If you’re not familiar with how to use gender-neutral pronouns, here’s a great blog on the topic. Read any good books or blogs lately?” How do you pronounce it?"

Value Proposition 111

Value Proposition Decision-making Software Software 111

MDI Training

APRIL 14, 2025

In this blog post, you will learn how to successfully implement changes and support your team in reorienting themselves. This blog post is part of a change management series. Communication as the Key to Success Transparent and continuous communication is essential to build trust and reduce uncertainty.

Digital Transformation 52

Digital Transformation Co-Creation Leadership Construction 52

Mike Kunkle

AUGUST 30, 2023

To combat this, enablement professionals must transparently communicate their vision, objectives, and progress. Storytelling not only communicates value but also resonates with stakeholders on a human level. We should encourage open dialogue, inviting questions and concerns to foster a culture of trust and collaboration.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Planview

APRIL 14, 2025

I’m excited to launch Eye on Innovation, a brand-new series on the Planview Blog. These enhancements support leaders and teams in making more informed decisions, collaborating more effectively, and communicating clearly. This saves time while ensuring consistent communication across all project work.

Innovation 52

Innovation Decision-making Prioritization Government 52

Mike Kunkle

AUGUST 19, 2024

Role-specific criteria also play a part, as technical sales roles may require specific industry knowledge and technical skills assessments, whereas generalist roles might focus more on communication and relationship-building capabilities.

Sales 269

Sales Sales Training Onboarding Sales Management 269

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. Regardless of channel, though, there are some important communication practices that apply as much to the digital environment as to traditional communications.

Small Business 141

Small Business Media B2C Digitalization 141

MDI Training

MARCH 25, 2025

These roleplay simulations allow leaders to practice decision-making, conflict resolution, communication skills, and further challenges in a risk-free environment. This AI-powered tool can analyze leaders communication styles, decision-making patterns, and even their tone of voice during meetings.

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

Hubspot Sales

JANUARY 8, 2025

In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. However, once youve done so, you wont be stuck in the endless loop of pitching and hoping something sticks. Lets get into it.

Sales 113

Sales Decision-making Negotiation Sales Environment 113

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them. Communicate in the right B2B marketing channels.

B2B 129

B2B Marketing Acquisition Media 129

Mike Kunkle

FEBRUARY 5, 2023

Even on the far right, with disciplined workflows, it’s not easy, and often harder if an RFP or RFI process doesn’t allow open communication. And as I just mentioned, on the far left side of a “disorganized/organized” sliding scale, there are cases where it’s absolute chaos and rife with infighting.

B2B 231

B2B Sales Decision-making Negotiation 231

Mike Kunkle

AUGUST 8, 2023

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. Communicate the “why” behind changes, showing the team how these transformations will directly contribute to growth and success.

Sales 221

Sales Prioritization Innovation Sales Training 221

DemandFarm

JANUARY 12, 2025

In this blog, well explore how RevOps can be the backbone of your KAM strategy. Improve Customer Experience : RevOps facilitates a unified approach to managing accounts, ensuring clients receive consistent communication and support. Why Are Business Leaders Shifting to a RevOps Team Structure?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Brooks Group

FEBRUARY 10, 2025

Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies. More stakeholders means longer sales cycles. Theyre looking for ROI and big-picture value.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Hubspot Sales

FEBRUARY 24, 2025

When I focus on understanding a clients full context before suggesting blog content, I discover opportunities beyond their initial requests. For example, a client recently requested SEO-optimized blog posts to boost organic traffic. I experienced this recently when a client wanted help with blog content.

Client Relationships 66

Client Relationships Decision-making Investors B2B 66

Planview

FEBRUARY 13, 2025

In this blog, we will explore the critical differences between traditional and digital supply chains, the challenges of the former, the advantages of the latter, and why this transformation is essential for the automotive industrys future. Data silos hinder communication and collaboration, leading to misalignments among stakeholders.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

Mike Kunkle

APRIL 8, 2023

click image to view a larger version] And then, you need to communicate the value – not according to what you think it is – but based on how your buyers define value, and like exit criteria, it will be different for different buyers (based on their COIN-OP and Value Drivers).

B2B 243

B2B Sales Decision-making Stakeholders 243

Red Star Kim

JUNE 27, 2023

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

Leadership 130

Leadership Management Stakeholders Communication 130

Hubspot Sales

APRIL 9, 2025

Craft your communication to reflect individual needs based on data insights (e.g., While adding an item like Send Jamie Hills the blog post we discussed takes an additional 10 seconds, failing to execute on that could delay the deal. She pointed out that sticking to a strict schedule backfired and killed her chances of real engagement.

Decision-making 98

Decision-making Stakeholders Finance Software 98

Brooks Group

JANUARY 9, 2025

Developing rapport: Identify a buyers behavior style and tailor your communication to match. Account management training should emphasize the following skills: Relationship building and maintenance: Cultivate strong, long-term connections with key stakeholders through consistent communication and value delivery.

Account Management 100

Account Management Management Sales Value Proposition 100

Account Manager Tips

NOVEMBER 16, 2022

So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load You don't have to be the only one in your organization communicating with key stakeholders.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Hubspot Sales

SEPTEMBER 4, 2024

Pro tip: Don't wait until your customer data and communications get messy before adopting a CRM. Since a CRM gives every team member a complete view of a customer's interactions with your company, it reduces the need for back-and-forth communication between teams. By then, you might have lost sales because of disorganization.

CRM 105

CRM Software Software Marketing 105

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111