Strategic Account Management Association

MARCH 2, 2022

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with communication. Why is that?

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Red Star Kim

MAY 16, 2023

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. Be specific and direct in making your point such as “I will need more time to finish that task.

Communication 130

Communication Brainstorming Decision-making Interpersonal Skills 130

Strategic Account Management Association

JUNE 30, 2021

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Service teams generally have that expertise but can’t scale as broadly as your SAM community. Michael Thomas: The most basic advantage for SAMs would be to sell more stuff and make more money.

Digitalization 520

Digitalization Organization Account Management Management 520

Account Manager Tips

FEBRUARY 28, 2021

jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried. A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Fair and decisive. Develop, communicate and execute your plans.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Mike Kunkle

APRIL 8, 2023

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. In addition to having the right decision makers in the deal, which is part of qualification, it’s important to assess the landscape and relationships. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Red Star Kim

NOVEMBER 2, 2022

And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change communications. But it can be minimised where the firm’s culture supports strong employee engagement through the right sort of communication.

Communication 100

Communication Management Stakeholders Emotional Intelligence 100

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. There is a proven-effective path forward, though.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Mike Kunkle

FEBRUARY 5, 2023

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right? Should sales process be adaptable?

B2B 231

B2B Sales Decision-making Negotiation 231

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads.

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. I am the creative marketing and communications manager for the Atlas Copco tools and assembly systems division. We had a roadshow, where a semi truck would travel North America and make stops with customers. Let’s talk more about Shared Spaces.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Strategic Account Management Association

SEPTEMBER 22, 2020

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Early in 2020, many health care organizations were already leveraging AI to improve decision making and automate difficult or tedious tasks.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Who Are Your B2B Buyers?

B2B 116

B2B B2C Decision-making Software 116

Mike Kunkle

AUGUST 8, 2023

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. This abundance of data can lead to analysis paralysis, where decision-makers are overwhelmed without the insights to drive action.

Sales 221

Sales Prioritization Innovation Sales Training 221

Hubspot Sales

APRIL 28, 2020

In business these days, empathy is critical to building trusting relationships between your business and prospects, encouraging communication, and closing deals. this will help you make sure your messages are well-received. Contact decision-makers at all organizational levels. How to Boost Email Response Rates With Empathy.

Sales 132

Sales Publishing Decision-making Communication 132

Upland

OCTOBER 17, 2023

Its many evolutions and the powerful AI of today make it an irresistible tool to many. Its content capabilities make it an indispensable tool for your sales team. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks. Many writers use AI to spark ideas. Probably not. What are their roles?

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. No matter what page they land on, make sure the visit-to-lead path is clear and coherent. Update Your Blog Posts Consistently.

Publishing 133

Publishing B2B Small Business Manufacturing 133

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Find out how they use your product and services and what you can do to make their workday better. Create an ICP/ buyer persona that makes it clear who this type of customer is. Communicate with both groups.

B2B 129

B2B Marketing Acquisition Media 129

Hubspot Sales

OCTOBER 9, 2019

In this blog by Michael Pici, a vice president of business operations at HubSpot, he recommends roleplay exercises include: Dealing with extreme situations. As with most things, practice makes perfect. For sales reps, it's important to be a confident communicator, so you can empathize and sell to your prospects. Find a mentor.

Sales Training 144

Sales Training Sales Decision-making Communication 144

Jermaine Edwards

APRIL 3, 2020

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Hubspot Sales

NOVEMBER 30, 2020

You never get a second chance to make a first impression. But many salespeople and marketers make the mistake of crafting a perfect sales email, holding a great meeting, or running a fantastic product demo, and then sitting back and doing nothing. This is a major purchasing decision and cannot be rushed.

Decision-making 144

Decision-making Sales Meetings Stakeholders 144

Customer Think

JANUARY 20, 2023

Your customer relationship makes consumers feel secure with their buying decision. You build trust and enable two-way communication. Spending the extra effort to develop relationships with your clients can lead to long-term success. This leads to referrals and repeat purchases, further strengthening your business model.

Decision-making 130

Decision-making Communication 130

Red Star Kim

MARCH 4, 2024

They fear making mistakes and don’t want to appear vulnerable. Their behaviour makes you feel irritated, inferior, worthless and stupid. They may make you feel stifled, stupid or untrusted. You need to avoid making mistakes or paying insufficient attention to detail. Please let me know if you’d like a copy.

Management 147

Management Communication Leadership Digitalization 147

Nutshell

APRIL 5, 2021

Skip ahead: Blogging. Communication. Wait, what makes these particular skills so special? After all, blogging is one of the most important lead generation tactics used by modern marketers. In fact, it’s something that can mostly be picked up from reading other blogs about writing SEO content. Email marketing.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Mike Kunkle

JUNE 12, 2022

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions. Many of the ones I receive are examples of horrid grammar and communication. Strategy First.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

MAY 3, 2023

Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. Which makes planning difficult and often impacts on project delivery. There’s more about how to frame choices in Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). “To

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Hubspot Sales

SEPTEMBER 30, 2024

That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling. Not Using a Friendly Tone Rahul Kumar , CEO of Ranksoldier , says, "Professionalism is crucial in making successful sales deals. Let's take a look! However, it doesn‘t work on social media.

Media 108

Media Decision-making Prioritization B2B 108

Hubspot Sales

OCTOBER 14, 2019

Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved. Decision — The buyer is comparing available options, and determines which course of action to take. Who makes the final purchasing decisions? —

B2B 138

B2B Value Proposition Decision-making Sales 138

Red Star Kim

APRIL 24, 2023

Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption). However, there can be concerns about the environment for taking and making telephone calls – with concerns about “Can you be overhead?”.

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 106

Value Proposition Procurement Decision-making Stakeholders 106

Red Star Kim

NOVEMBER 9, 2023

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition. What is the informal decision-making process?

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Brooks Group

AUGUST 22, 2024

Without realizing it, your sellers may be pushing potential buyers away by using the wrong communication approach. Understanding each style is key to understanding the decision-making behavior of a prospect. Decision-Making Style: These types tend to be less detail oriented and focus more on the big picture.

Emotional Intelligence 96

Emotional Intelligence Decision-making Sales Communication 96

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

NOVEMBER 28, 2021

It can see the blogs they read, the emails they opened, the pages on the website where they lingered. Plus, they can set notifications as to when they need to follow up with prospects, and make notes of personal information they receive during an interaction, so they can personalize the next conversation. Increase Teamwork.

CRM 140

CRM Communication Decision-making Profitability 140

Hubspot Sales

DECEMBER 3, 2019

Operational CRMs make life easier for companies’ marketing teams by automating a lot of the busy work that would otherwise take up sizeable chunks of their day-to-day. A few -- like the HubSpot CRM -- can even help businesses with more challenging, specialized marketing practices like SEO and blogging. Let's dive into those now.

CRM 131

CRM Software Software Decision-making 131

Nutshell

APRIL 26, 2023

This type of CRM keeps everyone on the same page by providing access to shared tasks, communication logs, customer data, and more. Using a CRM in marketing allows your marketing team to automate communication, organize their efforts, track and nurture leads, and gain insight into their campaigns through reporting.

Marketing 171

Marketing CRM Software Software 171