Remove Blog Remove Communication Remove Facilitation
article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. We conducted client interviews and facilitated group discussions through our customer advisory board. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Able to break internal silos by providing an aligned business process and communication. SAMs are aligned and use the same curriculum to engage, communicate with and plan their complex accounts. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. Conclusion.

article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented.

article thumbnail

9 Common Social Selling Mistakes You Need to Avoid, According to Experts

Hubspot Sales

That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling. It will facilitate trust and rapport with them.” It‘s essential to understand a prospect’s industry, challenges, and interests to personalize communication and build rapport.

Media 108
article thumbnail

20 insights on change management processes and communication

Red Star Kim

I facilitated an inhouse change management workshop for a law firm recently. And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change communications. Change management process. reward and recognition).

article thumbnail

Success Through Change: How to Stay Oriented During Transitions

MDI Training

In this blog post, you will learn how to successfully implement changes and support your team in reorienting themselves. This blog post is part of a change management series. Communication as the Key to Success Transparent and continuous communication is essential to build trust and reduce uncertainty.