Customer Think

SEPTEMBER 6, 2024

During a day we make innumerable decisions. Or wait until after the meeting? We make these simple decisions quickly, effortlessly, using top-of- mind answers. But sometimes we must make consequential decisions that need some pondering. What should I eat for lunch? When should I go to the store?

Decision-making 64

Decision-making Meetings Leadership 64

Hubspot Sales

JULY 22, 2024

Proposal Emails A proposal email can take on a lot of forms, but generally speaking, the term refers to an email that includes pertinent information, valuable context, and a persuasive edge — typically sent during the consideration or decision stage of the buyer's journey. Here's an example of what that might look like: 3.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Mike Kunkle

APRIL 8, 2023

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. In addition to having the right decision makers in the deal, which is part of qualification, it’s important to assess the landscape and relationships. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Hubspot Sales

JULY 22, 2024

Why would you need a script for making a cold call? Before the end of the day, you need to make 100 calls. In the past, cold calling meant using a “spray and pray” method, spending time making intrusive calls with no prior qualification, hoping that your message would resonate with someone. Rep: Are you the decision-maker?

Value Proposition 111

Value Proposition Decision-making Software Software 111

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. Product ensures that solutions meet the demands of the marketplace. I often say that having guidance on how to determine what’s right for you is much more valuable than being told what to do.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Strategic Account Management Association

FEBRUARY 3, 2022

It’s how faithfully (and effectively) we execute on these principles that makes the difference. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Planview

APRIL 14, 2025

I’m excited to launch Eye on Innovation, a brand-new series on the Planview Blog. Make informed decisions on projects and work based on resource capacity , availability, and utilization to meet current and future demands. AI-powered decision-making. Resource capacity planning.

Innovation 59

Innovation Decision-making Prioritization Government 59

Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It doesn’t have to be promotional content, though.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Strategic Account Management Association

MARCH 2, 2022

But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with understanding where people are coming from and what makes them tick. This involves understanding how the adult learner gets new information and shifting to meet them where they are.

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. But it’s all about behavior change.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Mike Kunkle

FEBRUARY 5, 2023

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right? This is so important to understand.

B2B 231

B2B Sales Decision-making Negotiation 231

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. We had a roadshow, where a semi truck would travel North America and make stops with customers. Now, the sales team is doing whatever they can to make it work in this crazy world. Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Red Star Kim

OCTOBER 24, 2022

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Hubspot Sales

FEBRUARY 24, 2025

You move beyond surface-level pain points to grasp the fundamental concepts driving your clients decisions. When I focus on understanding a clients full context before suggesting blog content, I discover opportunities beyond their initial requests. This insight completely changed our approach. Listen for emotion, not just logic.

Client Relationships 66

Client Relationships Decision-making Investors B2B 66

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Planview

FEBRUARY 13, 2025

In this blog, we will explore the critical differences between traditional and digital supply chains, the challenges of the former, the advantages of the latter, and why this transformation is essential for the automotive industrys future. Cost Savings: Optimized processes and reduced inefficiencies lead to significant cost savings.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

Brooks Group

FEBRUARY 10, 2025

Ten to fifteen years ago, a seller could huddle up with three or four decision makers and quickly decide on a purchase. Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Decision-making time, compared to five to seven years ago, has increased by 60%.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Showpad

JUNE 20, 2022

Today’s buyers spend 45% of their time independently researching their options and just 17% meeting with potential vendors. They can then use this information to make strategic, insight-led decisions when it comes to their follow-up conversations. Before, prospects would turn to sales reps for education and information.

Stakeholders 98

Stakeholders Retail Sales Leadership Onboarding 98

Red Star Kim

NOVEMBER 9, 2023

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Brooks Group

MARCH 13, 2025

Microsoft Teams, Cisco Webex, Zoom, Google Meet, and GoTo Meetingno matter what program youre using, videoconferencing has changed sales and opened up new opportunities. This allows you to recommend solutions that meet their needs, making it more likely youll close the sale. Make notes of important points.

Communication 60

Communication Sales Training Meetings Decision-making 60

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Brooks Group

MARCH 25, 2025

The sales process typically starts with an investigate phase , during which sellers research prospects and prepare for a first meeting. Identify Your Ideal Customer Make sure your sales professionals know exactly what your ideal customer looks like. Spending time with unqualified leads is like throwing money in the trash.

Sales 55

Sales Decision-making Sales Training Profitability 55

Hubspot Sales

OCTOBER 14, 2019

Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved. Decision — The buyer is comparing available options, and determines which course of action to take. Who makes the final purchasing decisions? —

B2B 138

B2B Value Proposition Decision-making Sales 138

Upland

OCTOBER 17, 2023

Its many evolutions and the powerful AI of today make it an irresistible tool to many. Recorded phone calls, emails, and virtual meetings create mountains of data. Its content capabilities make it an indispensable tool for your sales team. Many writers use AI to spark ideas. Even musicians use AI to create catchy tunes. .”

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Mike Kunkle

MAY 15, 2019

In a B2B setting, AI will review customer websites, blogs, PR statements, financial reports, social media contributions from potential decision makers, determine price elasticity segmented by the sales representative that is assigned to the opportunity, based on their past discounting habits, and assign a probably of winning an opportunity.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. In the decision stage, buyers have decided on a solution category.

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Hubspot Sales

NOVEMBER 30, 2020

You never get a second chance to make a first impression. But many salespeople and marketers make the mistake of crafting a perfect sales email, holding a great meeting, or running a fantastic product demo, and then sitting back and doing nothing. This is a major purchasing decision and cannot be rushed.

Decision-making 144

Decision-making Sales Meetings Stakeholders 144

DemandFarm

NOVEMBER 22, 2024

Data-Driven Decision-Making Effective KAMs use data to stay one step ahead. Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? This organization is essential for maintaining responsiveness and meeting client expectations.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Hubspot Sales

DECEMBER 8, 2018

Let's make sure you're using open-ended questions to their full value. If at the end of the meeting, I ask a prospect or client, "Did you find this meeting helpful?" Make sure you're also actively listening to the answers to help you build rapport with prospects and become one of their trusted advisers. How are you doing?

Decision-making 145

Decision-making Meetings Sales 145

AchieveIt

MARCH 3, 2025

In this blog, well break down the key themes that emerged from our findings and provide actionable takeaways to help your organization improve strategic execution. Data & Technology Leveraging technology and data-driven insights improves alignment, decision-making, and execution.

Decision-making 52

Decision-making Leadership Innovation Organization 52

Planview

MARCH 19, 2025

Technological Advances : Innovations in AI, machine learning, and digital currencies redefine how organizations operate and meet consumer expectations. By enabling end-to-end visibility, fostering collaboration, and enhancing decision-making, VSM bridges the gap between strategic intent and tangible results.

Financial Services 52

Financial Services Banking Management Government 52

Mike Kunkle

AUGUST 8, 2023

This abundance of data can lead to analysis paralysis, where decision-makers are overwhelmed without the insights to drive action. Use data to drive informed decisions, optimize sales processes, and identify untapped market opportunities. Tailor your products, services, and sales strategies to meet these needs authentically.

Sales 221

Sales Prioritization Innovation Sales Training 221

Hubspot Sales

FEBRUARY 20, 2025

Teams made decisions based on gut instincts, outdated spreadsheets, and chasing trends that had already peaked. Decision-Making Without AI: Decisions rely on old reports or gut instinct. A good example would be decisions about stock replenishment based on outdated weekly sales reports and seasonal trends.

Decision-making 52

Decision-making Suppliers Cybersecurity Logistics 52

DemandFarm

NOVEMBER 7, 2024

Data from relationship intelligence shows that top-performing account managers spend 80% of their time engaging key decision-makers and champions, while low performers waste efforts on unqualified leads. If you had any iota of doubt (about), I hope this blog puts that to rest.

Key Account Management 52

Key Account Management Account Management Management Client Relationships 52

Brooks Group

APRIL 10, 2025

Once you have established concrete criteria for evaluating sales candidates, make sure everyone involved in the hiring process understands whats expected of them. Communicate interview questions and guidelines ahead of time and schedule a meeting to debrief as a team. Make the sales candidate interview a priority.

Sales 52

Sales Onboarding Decision-making Sales Training 52

Hubspot Sales

SEPTEMBER 12, 2018

Certain prospects may even skip stages in your pipeline -- for example, if a buyer proactively introduces you to the budget authority before you’ve asked, you’d move the deal straight from “initial connect” to “meeting with decision maker.”. Appointment set: The buyer agrees to a meeting to learn more about how you can help them.

Sales 145

Sales Negotiation Decision-making CRM 145