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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Who Are Your B2B Buyers?

B2B 116
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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed.

CXM 520
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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot Sales

During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Pro tip: Make sure you space your calls far enough apart so you can prepare before each one (e.g., Dont let them out-research you. Be equally ready. 15-20 minutes). Response rate?

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People & Problems: The core of strategic account planning

Strategic Account Management Association

By Richard Scheig, Chief Revenue Officer, Upland Software. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. It’s how faithfully (and effectively) we execute on these principles that makes the difference. Richard Scheig is Chief Revenue Officer at Upland Software.

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The Best Cold Call Script Ever [Template]

Hubspot Sales

Why would you need a script for making a cold call? Before the end of the day, you need to make 100 calls. In the past, cold calling meant using a “spray and pray” method, spending time making intrusive calls with no prior qualification, hoping that your message would resonate with someone. Rep: Are you the decision-maker?

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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

The automotive sector is undergoing a paradigm shift, transitioning from its traditional hardware focus to a software-centric industry. Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment. In this new era, simply keeping pace is not enough.

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The 21 Best Business Strategy Blogs

CMOE

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. To get started, begin bookmarking these 21 best business strategy blogs. and the impact of their decisions.”

Finance 98