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Ten insights on the future of SAM

Strategic Account Management Association

In just a few months, COVID accelerated digital adoption as much as 10 years. Stanley predicts that digital adoption will spare SAMs from much of the day-to-day “firefighting” of the job, freeing them to look into all this new data and distill it back into insights about their customers. #9. See what you missed here.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. The future is now.

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What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard

Strategic Account Management Association

If you’re selling digital solutions, the answer is: Everything. The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog. What does cybersecurity have to do with you?

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Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

Category 2: “Institutionalization of digitalization to create meaningful customer impact” Winner: Interview with Danielle Matteson, Director of Global Accounts, AVI-SPL, and Joe Laezza, SVP of Global Accounts, AVI-SPL. Email Nicolas Zimmerman at zimmerman@strategicaccounts.org.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

By bringing the power of digital transformation to your customer relationship through enabling your strategic account managers to provide superior insights and experience to their customers at every stage in their journey with your company’s products and services. The Customer Life Cycle: From Awareness to Advocacy. The post Got CXM?

CXM 520
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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.