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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

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Research update on the most in-demand soft skills

Red Star Kim

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Research shows that even B2B buyers are influenced by emotional connection.

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Why Business Acumen is Key to Sales Success (And How to Get It)

Hubspot Sales

It’s a term often thrown around board rooms and blog posts, but today, I’m breaking down exactly what it is, why it’s important, and how you can develop it. Emotional Intelligence. Emotional intelligence. Working with a prospect facing difficult marketing challenges? The answer is simple: Business acumen.

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The 21 Best Business Strategy Blogs

CMOE

To get started, begin bookmarking these 21 best business strategy blogs. Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. To help leaders build resilient cultures, CEE offers a blog that takes readers through unique perspectives in the workplace.

Finance 98
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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Competitive advantage: A consultative approach better aligns your business with current market trends. Teach prospective buyers about what’s available on the market and (hopefully) how your solution is best. This could be market data and case studies. New insights optimize marketing efforts and even inform product development.

Sales 52