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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted.

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Stakeholders and Key Players: How Do They Think?

Upland

In the first blog in the series we outlined what a Relationship Map was and how to gain buy in. When you are solving a business problem for a customer you are in fact facilitating or creating change and, for your customer, that entails new actions, objectives and processes for a group or team of people. How Do They Think?

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The Enablement Profession at a Crossroads

Mike Kunkle

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

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How the Digital Revolution is Transforming Automotive Supply Chains

Planview

In this blog, we will explore the critical differences between traditional and digital supply chains, the challenges of the former, the advantages of the latter, and why this transformation is essential for the automotive industrys future. Data silos hinder communication and collaboration, leading to misalignments among stakeholders.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Relationship Intelligence and Stakeholder Knowledge The best account managers know business is personal. They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. Core Traits of High-Performing Account Managers 1.Relationship

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s a model for an internal communications plan and strategy – aligned to business strategy and addressing all stakeholders: Insight. The diagnosis phase involves finding out why there is a problem, and more listening and facilitating is recommended. Business intelligence. Principles. Communication. Measurement.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Counterintuitively, we maintain the most control with buyer-centric sales methodology, authentic communication with skilled facilitation, co-creating agendas and shared expectations, striving for clarity and alignment at every interaction. But there are things sellers can do to steer the journey and influence the path and outcomes.

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