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Ten insights on the future of SAM

Strategic Account Management Association

In disruptive times, leaders need to increase their organizations’ agility by focusing on what really matters and making much faster decisions. The post Ten insights on the future of SAM appeared first on Strategic Account Management Association blog. Agility is the new stability. Bertani recommends trading perfection for simplicity.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Secure Executive Support: The advancement and growth of our strategic accounts program is an organization-wide effort, starting from the top. Establishing a Customer-Centric GAM Program.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. This is where CXM shines. The post Got CXM?

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Maintaining only one key contact leaves you at risk if they change roles or leave the organization. The post What suppliers can do mid-contract to future-proof their negotiations appeared first on Strategic Account Management Association blog. Connect with him on LinkedIn: [link].

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How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks)

Strategic Account Management Association

The post How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks) appeared first on Strategic Account Management Association blog. . … Continue reading How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks).