B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot Sales
SEPTEMBER 12, 2024
A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. What the B2B Buying Journey Looks Like in 2024 B2B buyers are looking for new software solutions for predictable reasons.
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