Strategic Account Management Association

OCTOBER 14, 2021

If you make your units too small, you will be focusing attention on stakeholder and business drivers that aren’t truly strategic to your customer. Your team members will react better if they understand the relationship between any issue and existing information about the client’s business drivers, initiatives and stakeholders.

Account Planning 520

Account Planning CRM Account Management Decision-making 520

Strategic Account Management Association

SEPTEMBER 13, 2021

The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early. Executives within the organization need to empower account managers through key internal stakeholders and step in to open doors when needed. #

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Hubspot Sales

APRIL 9, 2025

While adding an item like Send Jamie Hills the blog post we discussed takes an additional 10 seconds, failing to execute on that could delay the deal. For enterprise deals, the number can jump as high as 10-15 stakeholders. These details will help you tailor your message to each stakeholder and build consensus.

Decision-making 98

Decision-making Stakeholders Finance Software 98

Customer Think

SEPTEMBER 21, 2021

How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is often larger than the average salesperson is aware of, let alone in close contact with.Various studies have put the average num.

Stakeholders 81

Stakeholders B2B Sales 81

Clarity Engagement Solutions

DECEMBER 1, 2020

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff. They go straight to the bin.

Healthcare 91

Healthcare Stakeholders Digitalization Organization 91

Clarity Engagement Solutions

DECEMBER 1, 2020

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff. They go straight to the bin.

Healthcare 91

Healthcare Stakeholders Digitalization Organization 91

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Involve key stakeholders early and move your deals forward whenever you can, but trust the process. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

B2B 116

B2B B2C Decision-making Software 116

Brooks Group

FEBRUARY 10, 2025

77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. More stakeholders means longer sales cycles. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Decision-making time, compared to five to seven years ago, has increased by 60%.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Showpad

JUNE 20, 2022

With Showpad’s Pages, reps collect key engagement data from all stakeholders on the buying team. Internal colleagues, external stakeholders, customers, everybody loves them,” Connor says. Since the event, it has been viewed more than 250 times by executives and stakeholders of the largest fast-food chains in the world.

Stakeholders 98

Stakeholders Retail Sales Leadership Onboarding 98

Account Manager Tips

FEBRUARY 28, 2021

Influential Adept at growing networks to drive referrals Influencing senior stakeholders and decision makers to improve revenue and retention. That could be online courses, books you want to read, relevant blogs or journals, people to talk to or follow and more. Your curiosity led you to this blog and got you reading this far.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Mike Kunkle

MAY 30, 2023

To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses.

Decision-making 311

Decision-making Sales Training Sales Sales Management 311

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Customer Think

JANUARY 12, 2024

As customer advisory board (CAB) managers maintain the momentum of the programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB managers have the requisite “air cover” to mandate everyone is doing their part.

Stakeholders 72

Stakeholders Meetings Management 72

Strategic Account Management Association

FEBRUARY 3, 2022

By rallying revenue teams around people and their problems, we can build a motion that truly centers on the customer and that benefits all stakeholders in the process. The post People & Problems: The core of strategic account planning appeared first on Strategic Account Management Association blog.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

FinListics Solutions

MARCH 11, 2024

Continuing our exploration of goal setting and executive compensation in our last blog, let’s delve deeper into FinListics’ Seven-Step Process for Developing Client Insight, that is reshaping enterprise sales.

Stakeholders 73

Stakeholders Sales 73

DemandFarm

DECEMBER 12, 2024

2024 brought its share of wins, misses, and lessons like you were in speed-dating with stakeholders. But this blog isnt just a recap of how account managers perseveredthis is also your backstage pass to DemandFarms 2024 highlight reel! Not everything was gloom and doom, though.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

Force Management

NOVEMBER 17, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Management 120

Management Stakeholders Sales 120

Brooks Group

JANUARY 9, 2025

Account management training should emphasize the following skills: Relationship building and maintenance: Cultivate strong, long-term connections with key stakeholders through consistent communication and value delivery. Project management: Orchestrate multiple initiatives and stakeholders to ensure successful solution implementation.

Account Management 100

Account Management Management Sales Value Proposition 100

Planview

FEBRUARY 13, 2025

In this blog, we will explore the critical differences between traditional and digital supply chains, the challenges of the former, the advantages of the latter, and why this transformation is essential for the automotive industrys future. Data silos hinder communication and collaboration, leading to misalignments among stakeholders.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

DemandFarm

NOVEMBER 22, 2024

Relationship Intelligence and Stakeholder Knowledge The best account managers know business is personal. They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. Core Traits of High-Performing Account Managers 1.Relationship

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Aren’t there already a lot of them? Why was this? That’s it for now.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Customer Think

DECEMBER 8, 2021

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them. Just as customer satisfaction doesn’t equate to loyalty behavior, if you believe that “a satisfied employee IS an engaged employee”, it’s likely that you can’t articulate a distinction.

Stakeholders 98

Stakeholders Communication 98

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. That’s where Clarity CX1™ comes in. Request a CX1™ Demo Here.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. Delegate key takeaways and actions.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

AUGUST 11, 2022

Then it looks at the change management process (without mandating particular processes or steps) in detail – with an emphasis on stakeholder engagement before, during and after the change process and the various process groups and inputs/outputs required: Evaluate change impact and organizational readiness. Define the change.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Showpad

JULY 7, 2020

Welcome to the second post of this blog series for executives. . Vertical alignment is about the adjustment of enablement to the customer, the business strategy, other strategic initiatives and executive stakeholders and sponsors. . 3: Effective sales enablement requires senior executive and stakeholder alignment.

Digital Transformation 137

Digital Transformation Stakeholders Sales CRM 137

Clarity Engagement Solutions

FEBRUARY 12, 2021

We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. We are covering this step in this blog. But there’s more.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Mike Kunkle

FEBRUARY 27, 2023

Just like when your reps are managing a complex sale with 16 stakeholders, you are now a cog inside a department or leading the function, with a large and complex set of cross-functional collaborators — all of whom have opinions and most of whom are armored in Teflon.

Sales 57

Sales Onboarding Publishing Transportation 57

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Delegate poll results Which topic is of most interest?

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

PandaDoc

MARCH 25, 2025

Its a decision that requires research, deliberation, and often, multiple stakeholders. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. This stage can involve multiple meetings and additional stakeholders. You cant just pick it off a menu.

Sales 52

Sales Supply Chain Decision-making Stakeholders 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

Companies have had to change habits to engage with customers as have healthcare stakeholders. Clarity helped them with the “how” to truly engage with healthcare stakeholders and they left the competition in their wake. We covered the first 2 steps in our previous blogs. We are covering this step in this blog.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Red Star Kim

JUNE 27, 2023

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

NOVEMBER 13, 2023

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Hubspot Sales

NOVEMBER 21, 2018

Consider: Longer blog posts generate 9x more leads than shorter ones. Business websites with an active blog have 434% more indexed pages , 97% more inbound links, and 55% more visitors than those without one. That said, you're not going to dethrone the king with 1-2 blog posts. Write it down and share with every stakeholder.

Organization 145

Organization Marketing Acquisition Stakeholders 145

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Stakeholders 109

Stakeholders Communication Value Selling Organization 109

Clarity Engagement Solutions

JANUARY 6, 2021

The need to change accelerated by 2020 has impacted pharmaceutical companies with how they interact and engage with healthcare stakeholders. We discussed this step in our previous blog. We will cover this step in detail in this blog. . . We will discuss in detail about this step in our next blog. In ONE month!

Healthcare 91

Healthcare Stakeholders Digitalization Leadership 91