article thumbnail

B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. This book will show you how. Account Manager Tips ยท 1.

B2B 243
article thumbnail

15 Best Books Every Key Account Manager Should Read

Account Manager Tips

Unlock the secrets of key account management with must-read books that reveal how to master every challenge. To be the best, you have to learn from the best.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Book Club Selection (Vol 6)

Account Manager Tips

Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career."

B2B 186
article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and itโ€™s always good to be able to recommend strategy books to delegates. I wish Iโ€™d had access to such a book when I studied for my MBA.

article thumbnail

The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes

Strategic Account Management Association

Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.

article thumbnail

Book review โ€“ Managing Brands

Red Star Kim

So hereโ€™s a book review โ€“ Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book โ€œ Brand Leadershipโ€ By David A Aaker and Erich Joachimsthaler which I published some time ago. Itโ€™s interesting to see how brand management has developed.

article thumbnail

B2B Book Club Selection (July 2022)

Account Manager Tips

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. The Stress Code: From Surviving to Thriving Why this book?

B2B 130