Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

JULY 1, 2022

To support delegates on networking training sessions, I like to review (and recommend if appropriate – see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”.

Communication 130

Communication Digitalization Media Meetings 130

Account Manager Tips

SEPTEMBER 11, 2022

Here are the book recommendations for September 2022. Thanks for the Feedback is the first book to address this tension head on. The book is destined to become a classic in the world of leadership, organizational behavior, and education. Listen to this article. Table of Contents. We do want to learn and grow.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

Red Star Kim

JUNE 20, 2022

Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach. So here is a book review of Coaching skills: A handbook by Jenny Rogers. The heart of coaching – the coach-client relationship.

Client Relationships 130

Client Relationships Facilitation Brainstorming Meetings 130

Envisio

JANUARY 24, 2024

“Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind.” At Envisio, we believe in the transformative power of reading … which is why we’ve gathered together a list of the best strategy books!

Government 105

Government Leadership Innovation Decision-making 105

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. My books are listed here Publications by Kim Tasso.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

JULY 22, 2022

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Book review: “Understanding digital marketing” Damian Ryan (kimtasso.com). Related posts.

Digitalization 130

Digitalization Marketing Construction Media 130

Red Star Kim

DECEMBER 15, 2023

There are a few books that I recommend to my therapy clients and this is one of them. Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera. How could this book help you? She starts the book with her own story.

Emotional Intelligence 130

Emotional Intelligence Meetings Communication Leadership 130

Red Star Kim

MAY 22, 2023

Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic. So I’ve selected three books – depending on whether you are a beginner or a pro and whether you are in the UK or the USA.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

MAY 15, 2023

People also ask if there are any books to supplement people’s learning – or for those who want a deeper dive into the topic. So here is Conversation skills book review 2 – How to talk to anyone – 92 little tricks for big success by Leil Lowndes (1999, 2017) for intermediates. Your habits create your character.

e-Learning 130

e-Learning Communication Meetings Digitalization 130

Red Star Kim

SEPTEMBER 20, 2023

This is a slightly different conversation book to those I reviewed previously (see list below). This book – published in 2020 – is also focused on internal conversations at work. Conversation skills book review 4: The First Minute (How to start conversations that get results) by Chris Fenning. Normal, everyday work topics.

Communication 147

Communication Meetings Publishing Decision-making 147

Help Scout

AUGUST 22, 2023

The top 27 customer service books about providing better customer service and creating a customer-centered culture in your company. Read the full article

101

101

Red Star Kim

MARCH 10, 2023

Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) ) which was dismissive of medication for depression. I still like the book’s ideas about “disconnection” being a cause of some low mood and depression.

Decision-making 130

Decision-making Organization Management Meetings 130

Help Scout

APRIL 27, 2021

While I’m writing this in March of 2021, having just experienced a generational winter in my home state of Texas that created a source of stories I can use to bore my future grandchildren to death, I realize one nice thing about power outages is a return to books. If you see a book on customer experience and it’s from Disney, grab it. “

Customer Experience 119

Customer Experience Retail Brainstorming Publishing 119

Hubspot Sales

JANUARY 21, 2021

To help you prepare for your eventual takeover of the business world, we've compiled a list of the 30 best books on entrepreneurs. The 30 Best Entrepreneur Books. The 30 Best Entrepreneur Books. The title might seem too good to be true, but this book took the business world by storm. But I got so much more.

Decision-making 134

Decision-making Investors Innovation Internet 134

The Center for Sales Strategy

MARCH 11, 2022

> 8 Classic Books (That Secretly Have Great Sales Lessons)– LinkedIn. Yes, you can learn a lot about the craft by reading sales books. Many classic books that seemingly have nothing to do with selling actually offer a great deal of insight about it, when you take a closer look. - MOTIVATION -. AROUND THE WEB -. >

Acquisition 121

Acquisition Sales 121

Hubspot Sales

MAY 3, 2021

In this post, discover books written by BIPOC authors that will help you learn more about yourself and how to unleash your full sales potential. This book excels at step-by-step instructions, conversation prompts, and reminders of what is most important: winning the hearts and minds of your clients.". What’s in the CARDS?

Sales 131

Sales B2B Prioritization Profitability 131

Hubspot Sales

MAY 8, 2019

Tools like appointment scheduling apps and booking software help automate the process of scheduling meetings with potential and existing customers. You'll speed up your sales process by allowing prospects to book meetings when it's best for them. Contact information can be gathered from those who book meetings. YouCanBook.me.

Software 142

Software Software Meetings Small Business 142

Nimble Business Success

APRIL 23, 2021

Today is the day to find the time to read your favorite book or to start the book you’ve wanted to read. It’s important to recognize how books have influenced our entire lives. They’ve inspired us and shaped who we are today, which is why World Book Day is more than a well-deserved holiday.

125

125

Customer Think

NOVEMBER 30, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Source: John Wiley & Sons, Inc. 2022), was released last month, just in time for as.

Marketing 130

Marketing Digitalization 130

The Center for Sales Strategy

MARCH 16, 2021

One important development opportunity comes through the CSS Quarterly Book Club. So much so, that in our annual Employee Engagement survey each year, learning and development are always at the top of the list of what our team craves. Knowing this, we add learning opportunities in multiple ways.

Sales 118

Sales 118

Customer Think

JUNE 20, 2024

Source: BenBella Books Successful marketing is the result of many distinct, but interdependent, decisions and actions. Marketers must understand the structure of markets and recognize that most are composed of multiple segments that differ in important ways.

Marketing 59

Marketing Decision-making Digitalization 59

Help Scout

AUGUST 22, 2023

We compiled the 25 best books for entrepreneurs on marketing, sales, and customer service. Each book is a must-read for aspiring entrepreneurs. Read the full article

Marketing 75

Marketing Sales 75

Customer Think

MARCH 13, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that’s the primary lesson I take from Annie Duke’s book, Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts (Portfolio/Penguin, 2018).

Marketing 69

Marketing Decision-making Digitalization 69

Hubspot Sales

FEBRUARY 12, 2018

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles. Unshakeable.

Decision-making 133

Decision-making Innovation Investors Marketing 133

Customer Think

JANUARY 26, 2022

Books inspire our minds, offer more and novel perspectives, and help us identify new opportunities with a shift in attitude. Reading provides so much more than just knowledge. We are always on the lookout for thoughts and insights from masterminds on the customer experience delivery and retention best practices.

Customer Experience 111

Customer Experience 111

Customer Think

JANUARY 17, 2024

Source: Kogan Page Last November, I published a review of Robert Rose’s new book, Content Marketing Strategy. Rose’s book is one of the best I’ve recently read, and it’s an important addition to our library of content marketing literature.

Marketing 59

Marketing Publishing Digitalization 59

Customer Think

DECEMBER 4, 2023

Using email to book new meetings sounds awesome. Unfortunately, it isn’t because it simply does not work effectively. In our house we seem to have the ability to make a lot of trash. And every Monday night I wheel two big trash barrels down to the bottom of the long driveway and repeat the process […]

Meetings 59

Meetings Sales 59

Customer Think

JANUARY 11, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the.

Marketing 78

Marketing B2B Digitalization 78

Customer Think

NOVEMBER 27, 2023

That’s why I compiled a list of 10 books for you that explain […] The intentions are there, but the execution tends to be average or even poor, and I believe that customer culture lies at the very heart of that conundrum.

Customer Experience 59

Customer Experience 59

Customer Think

FEBRUARY 13, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. Every weather forecast we watch, hear, or read is formulated based on multiple atmospheric models. And that’s just one example. Predictive models have also become an integral part of modern marketing.

Marketing 53

Marketing Digitalization 53

Cranfield Executive Development

MAY 3, 2023

In this e-book four apprentices share how the Cranfield S enior Leader Apprenticeship Programme provided the perfect opportunity to combine new learning with workplace experience.

e-Learning 52

e-Learning Leadership 52

Help Scout

SEPTEMBER 27, 2021

I knew I had plenty of learning to do, so I read a bunch of customer service and business books. The first book that made a real impact on my thinking about customer service was 2010’s “ Exceptional Service, Exceptional Profit ,” by Micah Solomon and Leonardo Inghilleri. But I’m not trying to sell you a particular book here.

Profitability 75

Profitability Marketing Management 75

PandaDoc

JANUARY 27, 2020

‘Tis the season of packed yoga classes, downloadable budget templates, and book recommendations. If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspired and fired-up to crush your quotas this year.

Emotional Intelligence 121

Emotional Intelligence Artificial Intelligence Sales Negotiation 121

Hubspot Sales

NOVEMBER 21, 2017

So, if you see the letters “CEO” in your future, it’s never too early to start preparing with these 27 powerful and inspiring books. 27 Best Business Books for CEOs and Entrepreneurs. This book captures what it’s really like to lead a startup. Review : “This book can be read as ‘The Art of War’ for business.

Decision-making 111

Decision-making Leadership Profitability Investors 111

Liston Witherill

APRIL 21, 2021

I devoured every resource I could find on the subject: books about marketing and how to reach and influence people; psychology papers about personal relationships and decision-making; books on behavioral economics and neuroscience; and archives of academic journals. Historically products drove the economy.

Decision-making 52

Decision-making Sales Training Retail Sales 52

Hubspot Sales

NOVEMBER 2, 2017

If you’re in sales, and this is your first year on the job, you should make it a priority to read the following 12 books. That's a book a month -- meaning you'll be fully ramped and selling like a pro by your one-year anniversary. Best Books for New Sales Reps. The Little Red Book of Selling. Secrets of Closing the Sale.

Sales 108

Sales Publishing Decision-making Communication 108