Red Star Kim
AUGUST 24, 2023
This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).
Account Management Skills
JANUARY 13, 2025
Finding COMMERCIAL CLARITY Agencies who predictably forecast revenue growth from existing accounts are clear where to focus their team’s efforts and provide sufficient time and support for developing an account growth strategy.
Red Star Kim
NOVEMBER 13, 2023
Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.
Account Manager Tips
APRIL 26, 2021
Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.
Red Star Kim
SEPTEMBER 29, 2023
Whilst many of the above attributes and roles were perceived, there were some differences such as: Approachable Authentic Effective Loud Passionate Reactive Under resourced Valuable There’s more about building personal brands: Future Marketing/BD Manager – Build your personal brand (kimtasso.com) Building a personal brand – Key Person of Influence (..)
Account Management Skills
JANUARY 21, 2022
If you feel you need to brush up on your listening skills, check out Mark Goulston’s book Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. The book will help you understand how to communicate more effectively with absolutely anyone; clients, colleagues, family members etc.
Red Star Kim
APRIL 17, 2023
Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)
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