Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. And the important distinction between cash and profits is highlighted.

Finance 130

Finance Government Profitability Banking 130

Account Manager Tips

APRIL 26, 2021

Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Red Star Kim

APRIL 17, 2023

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

JULY 11, 2022

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Management Skills

FEBRUARY 22, 2024

I sometimes feel they are more concerned with their gmail and booking meetings than with my challenge” – client lead ( “The Future of Account Management” report, IPA 2020 ) The feedback from clients and industry experts is relentless and often scathing about the account manager’s performance.

Account Management 52

Account Management Management Client Development Account Growth 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Flevy

MARCH 30, 2024

Reichheld’s book “The Ultimate Question 2.0,” NPS is portrayed as a metric that goes beyond measuring customer satisfaction to provide valuable insights into customer loyalty. In Frederick F. Detractors (scores 0–6) , on the other hand, voice displeasure and endanger a company’s reputation.

Digital Transformation 52

Digital Transformation Digitalization Profitability Organization 52