Red Star Kim

MAY 11, 2023

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

APRIL 23, 2021

Calendly is an online appointment scheduling tool that helps you book meetings without wasting time on back-and-forth emails. The invitee selects a time slot that works for them, and the tool automatically books the time on your calendar. You can integrate Calendly with Google, Outlook, Office 365, or iCloud to prevent double bookings.

Small Business 126

Small Business Finance Banking eCommerce 126

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Pros: They make seeking venture financing easy.

Finance 145

Finance Business Planning Small Business Investors 145

Hubspot Sales

OCTOBER 29, 2017

Jeffrey Gitomer, known to many as the King of Sales, is the author of 13 sales books and a National Speakers Association Hall of Fame member. You might know him from The Little Red Book of Selling, the best-selling sales book of all time (and one of our picks for 10 must-read sales books for rookie reps).

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

CoSell

MARCH 4, 2021

Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams.

Co-Creation 52

Co-Creation Decision-making Finance Software 52

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways. Why ABM is crucial to the SAM journey.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

APRIL 1, 2022

A strong collaboration between sales and marketing is inevitable, but also customer success, product development and finance, let alone the executive team, need to align and work alongside one another to deliver a tightly integrated experience across all business units during the whole decision buying journey – even after the sale is made.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59