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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. (profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Change the environment Move discussions from online meetings or the office. Particularly asking “How will this affect me?”. So we can engage emotions. Describe the desired outcome. A dialogue.

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The 13 Best Live Chat Software Tools of 2019

Hubspot Sales

And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Key features of LiveChat include chat transcripts and archives, multi-lingual chat, and report creation. Use the LeadBot to qualify leads, help book meetings, and convert leads faster.

Software 141
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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation.

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10 Ways to Use AI for Sales Lead Generation

Hubspot Sales

You need a healthy pipeline of leads to meet those targets. Further, 57% of B2B buyers purchased a tool in the last year without a single meeting with the vendor's sales team. However, the human touch is still very much needed in the content creation process. Long and skinny? Re-target churned customers.

Sales 59
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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

She is the author of A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts and has another book coming out at the end of October. A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. I wasn’t expecting it when we started researching for the book.”.