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B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. This book will show you how. Account Manager Tips · 1.
I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.
Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.
B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. The Stress Code: From Surviving to Thriving Why this book?
Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Stolen Focus: Why You Can't Pay Attention—And How to Think Deeply Again Why this book? Now, Glickman's three-step training program is available in book form for the first time.
So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.
To support delegates on networking training sessions, I like to review (and recommend if appropriate – see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. My life is ideal when I’m _”.
A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? And Why Should You Care?
Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach. So here is a book review of Coaching skills: A handbook by Jenny Rogers. being non-judgemental and avoiding assumptions).
As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.
I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic.
To help you prepare for your eventual takeover of the business world, we've compiled a list of the 30 best books on entrepreneurs. The 30 Best Entrepreneur Books. The 30 Best Entrepreneur Books. The title might seem too good to be true, but this book took the business world by storm. But I got so much more.
I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. People also ask if there are any books to supplement people’s learning – or for those who want a deeper dive into the topic.
I like to review recent books with a view to offering recommendations to those people who attend my training workshops. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Book review: “Understanding digital marketing” Damian Ryan (kimtasso.com). Related posts.
And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change management – Change Catalyst book review by Kim Tasso The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson.
This is a slightly different conversation book to those I reviewed previously (see list below). This book – published in 2020 – is also focused on internal conversations at work. Conversation skills book review 4: The First Minute (How to start conversations that get results) by Chris Fenning. Normal, everyday work topics.
There are a few books that I recommend to my therapy clients and this is one of them. Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera. How could this book help you? She starts the book with her own story.
A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. My books are listed here Publications by Kim Tasso.
“Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind.” At Envisio, we believe in the transformative power of reading … which is why we’ve gathered together a list of the best strategy books!
In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Improve Messaging Even when a prospect is an ideal fit, closing the deal requires thoughtful communication.
I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).
Let’s call this business Sam’s Book Shop. Sam’s Book Shop is a local brick-and-mortar store based in Austin that also sells goods online. A customer comes into the physical store and decides to purchase a few books. Here’s a step-by-step explanation of how payment processing works for this retail and ecommerce business.
A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Develop, communicate and execute your plans. book a career power hour. Here are some of my favourites: Read books (or better yet listen to them). Know how to delegate. learn more.
I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. Assess communication needs, communication channels and ability to deliver key messages. Develop the communication strategy (business rationale, principles for communication messages).
Twenty years ago, in their seminal, powerful book The Influentials, authors Ed Keller and John Berry stated: “One American in ten tells the other nine how to vote, where to eat, and what to buy.”
SNAP selling is a sales methodology created by sales strategist Jill Konrath , based on her book, which covers the process extensively. These terms will help you better navigate her sales methodology, no book needed. Avoid making them jump through hoops like booking calls or downloading excessive materials to figure this out.
The framework gap selling was coined by Keenan (yes just Keenan; before you question me, he only goes by his last name) in 2018 in his best-selling book titled yep, you guessed it Gap Selling. The more significant the gap, the more theyll need you to help them bridge it. Know your prospects intrinsic motivation.
Integrated marketing communications. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Book review – Great networking by Alisa Grafton (kimtasso.com). Book review: B2B Marketing strategy (kimtasso.com).
5 Ways to Spark (or Destroy) Your Employees’ Motivation (neuroleadership.com) During my training as a counsellor and psychotherapist I learned a lot about the fight, flight, freeze and fawn response s triggered by perceived threat.
To combat this, enablement professionals must transparently communicate their vision, objectives, and progress. Storytelling not only communicates value but also resonates with stakeholders on a human level. We should encourage open dialogue, inviting questions and concerns to foster a culture of trust and collaboration.
Role-specific criteria also play a part, as technical sales roles may require specific industry knowledge and technical skills assessments, whereas generalist roles might focus more on communication and relationship-building capabilities. If you need support in navigating the building blocks or the sales systems, I’m here to help.
It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. Communicate the “why” behind changes, showing the team how these transformations will directly contribute to growth and success.
But communication is not just about how your talk to customers – it’s about getting the right information to make the most out of every single interaction with every single decision-maker with an account. What kind of information are you taking into the conversations with you? A successful partnership is built on five key components.
You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.
Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. There’s more about how to frame choices in Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). “To
This transition is explored further in Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Create a change vision Leaders need a compelling vision of the desired change. And this requires more than excellent internal communicationsBook review: Influential Internal Communication by Jenni Field (kimtasso.com).
Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk). Personally, I think emotional intelligence (EQ) – particularly self-awareness – and the art of communication to promote collaboration should be in the list. So what do you consider to be the top six leadership qualities?
All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings. This topic is explored well in the recent bookBook review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). The importance of Voice.
This 2022 book on networking (written by a young lawyer in the City of London) offers good advice Book review – Great networking by Alisa Grafton (kimtasso.com). Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications.
This honest book, written by a young lawyer in 2022, provides insight and guidance on building your network Book review – Great networking by Alisa Grafton (kimtasso.com) How to appear more confident Prepare and plan – Give yourself time to prepare properly for meetings. All humans have a need to connect.
Back in July 2020 I shared some research insights from my book “ Essential Soft Skills for Lawyers ” which generated significant interest – not least from the associated nine-minute video explaining “soft” skills featuring the Worry Monster. Such as the way we start or end our emails and how we message by text and on WhatsApp.
Change management 20 insights on change management processes and communication (kimtasso.com). Coaching Book review: Coaching skills: A handbook by Jenny Rogers (kimtasso.com). Networking Book review – Great networking by Alisa Grafton (kimtasso.com) and Introduction to networking skills (Video) (kimtasso.com).
This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.
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