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I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.
So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.
Let’s call this business Sam’s Book Shop. Sam’s Book Shop is a local brick-and-mortar store based in Austin that also sells goods online. A customer comes into the physical store and decides to purchase a few books. Best for: Facilitating B2B and vendor payments. Customer initiates payment. This can also happen online.
Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach. So here is a book review of Coaching skills: A handbook by Jenny Rogers. being non-judgemental and avoiding assumptions).
I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic.
I facilitated an inhouse change management workshop for a law firm recently. And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change communications. Change management process. reward and recognition).
People and Problem-Solving Skills Facilitating, coaching, mentoring and consulting all require great people skills. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. Coaches and consultants use facilitation skills. You use facilitation skills when coaching.
Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. And this requires more than excellent internal communicationsBook review: Influential Internal Communication by Jenni Field (kimtasso.com).
To combat this, enablement professionals must transparently communicate their vision, objectives, and progress. It might be a simple task like using a new piece of collateral that buyers like better, or it might be a complex set of skills and behaviors, like conducting a situation assessment, or facilitating a pre-planned meeting.
Earlier in July I was excited to facilitate a new workshop with MBL on confidence. Use non-verbal communication – We considered things we can do with non-verbal communication to appear and be perceived as more confident by others. This post is intended as an additional learning resource for delegates.
Even on the far right, with disciplined workflows, it’s not easy, and often harder if an RFP or RFI process doesn’t allow open communication. If you doubt this, check out the book, The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKenna, and the detailed research behind it.)
It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).
This American book talks you through the strategy development process for a fictious law firm become the firm of choice – strategy development (kimtasso.com) One delegate asked for business plan templates – and the post I just mentioned explains why templates are not always a good idea. 10 reasons why (kimtasso.com). kimtasso.com).
This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.
There are four core modules and two optional modules: Core Modules Components Facilitator Emotional Intelligence – The skills that matter most for effective leadership Use EQ to lead, engage and succeed as quickly and as powerfully as possible Addresses self-awareness, emotional regulation, adaptability and persuasive communication EQ-I 2.0
Another great book is: Crazy busy – Book review – Dealing with stress (kimtasso.com) Bring strategic focus – Choose where to invest your time A strategic focus enables you to decide where best to invest your time to have the greatest impact.
It tracks and manages all interactions and communication your reps have with prospects and customers. Manage all communication and interactions with prospects. All communication, both internal (rep to rep) and external (rep to prospect), can be managed through a CRM. Ensure team communication is facilitated.
Your CRM is not only essential for communicating with customers, it should also create alignment and streamline communication within your company. You can create custom integrations to facilitate specific tasks to create automated workflows. Team Communication Integrations. Email Integrations. Connector Integrations.
In CBT ( Cognitive Based Therapy ), where the focus is on modifying thinking to facilitate emotional and behavioural change, it is recognized as helping clients define problems, identify the impact of their beliefs and thoughts and examine the meaning of events (Beck & Dozois, 2011).
Clearly communicate these expectations to managers, and whenever possible, free them up to spend their time giving tactical support to reps. Christine Lotze, a behavioral change expert, found that simplicity and repetition are the two keys to communicating workplace goals. Communicate value. Reiterate and reinforce goals.
Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.
I devoured every resource I could find on the subject: books about marketing and how to reach and influence people; psychology papers about personal relationships and decision-making; books on behavioral economics and neuroscience; and archives of academic journals. It’s a system that both sides participate in.
They act as the bridge between the client and the company, facilitatingcommunication and problem-solving. Customer relationship management (CRM) systems, data analytics tools, and communication platforms play a vital role in streamlining collaboration between these two functions. Ready streamline your account planning?
The tool can be embedded in your site and set to reflect your branding on client and in-team communications. Not only does this facilitate the conversion in outbound outreach campaigns, but it also cuts excess friction in all communication points that leads to a meeting.". for calendar scheduling.
A quick Google search of “Adopt a Family” should reveal organizations in your area that will facilitate support of a family in need. Check the National Park Service website to find nearby trails, and get to know your teammates outside of, “ How many demos have you booked this week? ”. Book an escape room. Family adoption.
Discuss behavioral and communication differences, and encourage openness in case someone unintentionally offends someone. Take a minute and book a Coffee & a Consult with us here! They partnered together for a research project to interview people worldwide who had led multicultural teams. Minimize the language barrier.
Today’s businesses are looking to provide customers with improved experiences while decreasing service costs—and they’re quickly learning that chatbots and conversational AI can facilitate these goals. Conversational AI is a broader term that refers to AI-driven communication technology such as chatbots and virtual assistants (e.g.,
CRMs work for a plethora of business types across a variety of industries including technology, business services, retail, banking, manufacturing, security, communication, and media. Additionally, as you grow, you’ll likely increase your number of sales reps who will be communicating with leads and reps.
In other words, CRM is the core that facilitates smooth information exchange between the teams. For example, integrations like: Book My Calendar. When you have a CRM system , the customer feedback is collected from a variety of integrated systems or communication channels and stored in one place. GetAccept for SuperOffice.
This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. Nudging and choice architecture also have a lot to contribute: Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Books on pricing? Often, pricing becomes the focus of these negotiations.
With encouragement and support from my bosses, team, and local community I began to attend conferences and meetups, read lots of books and articles (book clubbing whenever possible), and look for ways to bring the insights from thousands of conversations into digestible, actionable areas of focus.
A mixed media campaign lasting four months was recommended to facilitate face-to-face discussions using the common theme of the exponential rise of cyber issues in the digital business age – a new category of risk. The campaign was part of an exciting project 7BR announced in 2022.
Meeting-booking automation. Booking meetings, quite simply, wastes time. How to get started: Use a tool like HubSpot Meetings to create custom booking links for each of your reps. About: Prospecting is an important part of the job -- but so is staying in close communication with prospects further along the pipeline.
Setmore for Sell (Sell) enables you to book appointments on behalf of your customers from the admin calendar right inside your Zendesk Sell account. Empower your reps and agents to book appointments with your customers or follow up with them to help resolve tickets quickly. Setmore for Sell.
Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. And many are looking forward to her book launch in March 2023. Deploy MarTech.
Successful salespeople create and facilitate relationships with their prospective customers. Traditional training formats, like sales training or reading sales books, can only go so far. And most of us have a book or two just waiting for us when we can find the time. That’s where the modern salesperson steps in.
To combat this, enablement professionals must transparently communicate their vision, objectives, and progress. It might be a simple task like using a new piece of collateral that buyers like better, or it might be a complex set of skills and behaviors, like conducting a situation assessment, or facilitating a pre-planned meeting.
If you're comfortable jumping to a phone conversation, you could get to the coveted connect stage sooner, and get a follow-up call on the books. This is, of course, the downside to the phone method of communication. A call can grab a prospect's ear more quickly and immediately establish you as a human, versus a spam-bot.
After you’ve chosen your speaker, you can help them hit the mark by communicating these goals. Sought-after speakers typically book up as the new year approaches, so you’ll need to work quickly to secure your preferred speaker and topic. An energetic, engaging, relatable speaker will set the tone for the rest of the event.
The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. The information found in these industry books could easily be outdated.
Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.
“Sales stack” is jargon for the technology/software salespeople need to do their jobs and communicate effectively with prospects. CRMs facilitate relationship building with your prospects, speed up your sales cycle, and keep your team organized and goal-focused. Team Communication. Examples of Team Communication Software.
They’re tied together by systems thinking, cross-functional collaboration, and communication, and in some cases, include sales support services. Cross-functional Collaboration and Communication (with a sales enablement charter for alignment) – both with the sales team and the collaborators – comes next. Those are the building blocks.
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