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B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. This book will show you how. Account Manager Tips · 1.
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.
Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Stolen Focus: Why You Can't Pay Attention—And How to Think Deeply Again Why this book? Now, Glickman's three-step training program is available in book form for the first time.
To support delegates on networking training sessions, I like to review (and recommend if appropriate – see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. My life is ideal when I’m _”.
In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Instead of reading months of messages and meeting summaries before crafting an email, you can leave that to AI and jump right back into the sales flow.
So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.
Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.” Communication is two-way.
A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? Can you approve this?”
I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic.
Case in point: my friends and I attempted to make plans to meet up for dinner. This resulted in a long, confusing thread of messages that spanned multiple hours as meeting times were suggested and rejected. Eventually, we settled on a date and time, but the process of finding the best time to meet was inefficient and frustrating.
Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach. So here is a book review of Coaching skills: A handbook by Jenny Rogers. being non-judgemental and avoiding assumptions).
I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. People also ask if there are any books to supplement people’s learning – or for those who want a deeper dive into the topic.
This is a slightly different conversation book to those I reviewed previously (see list below). This book – published in 2020 – is also focused on internal conversations at work. Conversation skills book review 4: The First Minute (How to start conversations that get results) by Chris Fenning. Normal, everyday work topics.
Nowadays, it is normal not to shake hands, and physically meeting other people is a rarity, although that might come back! On my website I offer the option to book a 25 minute virtual coffee meeting with me. Most people show up on time for a virtual coffee meeting. Visual communication is important.
But when I receive an email from a salesperson I’m about to meet, the odds are much better that I’ll open the email and review the content. The Importance of a Pre-Meeting Email. One simple advantage of sending a pre-meeting email is standing out from the competition. How to Write an Email for a Meeting.
I like to review recent books with a view to offering recommendations to those people who attend my training workshops. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Winning team mentality Five factors are: buy-in, leadership, ownership, face-to-face meetings and visible progress. Related posts.
I‘ve been on both sides of the “how to reschedule a meeting” dilemma. I’ve found myself scrambling to book new times with contacts, and I've received my fair share of “So sorry, but I need to reschedule,” emails — and all of those instances were handled with varying degrees of tact and professionalism. Let's take a look.
There are a few books that I recommend to my therapy clients and this is one of them. Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera. How could this book help you? She starts the book with her own story.
Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. One of the most important parts of the networking process happens after your first interaction with the person or business you're communicating with. when you send your follow-up email.
A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. My books are listed here Publications by Kim Tasso.
“Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind.” At Envisio, we believe in the transformative power of reading … which is why we’ve gathered together a list of the best strategy books!
Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.
In order to sell someone, you first have to get them to book a meeting with you. If salespeople can even slightly boost their odds of booking that critical first meeting, their pipelines will be in good shape. After disarming the prospect, Scher advised reps to dive into their purpose -- asking for a meeting.
I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” They're typically sent following initial conversations, meetings, or proposals (shocking, I know.)
Role-specific criteria also play a part, as technical sales roles may require specific industry knowledge and technical skills assessments, whereas generalist roles might focus more on communication and relationship-building capabilities. The examples shown in Activities and Meetings are just that -examples.
To combat this, enablement professionals must transparently communicate their vision, objectives, and progress. It might be a simple task like using a new piece of collateral that buyers like better, or it might be a complex set of skills and behaviors, like conducting a situation assessment, or facilitating a pre-planned meeting.
SNAP selling is a sales methodology created by sales strategist Jill Konrath , based on her book, which covers the process extensively. For example, if their priority is meeting a tight project deadline, highlight how your product can deliver quick results. Streamline communication. Streamlining communication.
This honest book, written by a young lawyer in 2022, provides insight and guidance on building your network Book review – Great networking by Alisa Grafton (kimtasso.com) How to appear more confident Prepare and plan – Give yourself time to prepare properly for meetings. Isolation can make problems seem worse than they are.
A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. We have a team culture of “just ask,” encouraging junior reps to request help from sales leaders when they want to get meetings with CEOs or prospects at Fortune 500 companies.
Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. Internal teams.
Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. There’s more about how to frame choices in Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). “To
You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.
All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings. This topic is explored well in the recent bookBook review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com).
Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Be sure to clearly communicate these goals and quotas across the team (and to both your higher-ups and other teams, like marketing and support, at the company if necessary). Let's dive in.
Book review: How to do the work (recognise your patterns (kimtasso.com) Sections on: self-awareness, trauma, mind and body links, inner child, boundaries, reparenting and emotional maturity. This is a great book for strategies to manage being overwhelmed and stress Crazy busy – Book review – Dealing with stress (kimtasso.com).
Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. This has changed the sales process fundamentally in many environments.
Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.
It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. Communicate the “why” behind changes, showing the team how these transformations will directly contribute to growth and success.
Change management 20 insights on change management processes and communication (kimtasso.com). Coaching Book review: Coaching skills: A handbook by Jenny Rogers (kimtasso.com). Networking Book review – Great networking by Alisa Grafton (kimtasso.com) and Introduction to networking skills (Video) (kimtasso.com). kimtasso.com).
Use meeting scheduling apps 7. Create recurring milestone meetings 11. So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load 4.
This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.
Eco-friendly Allows communication across organizations (more straightforward to send an email to a CEO than get a meeting with one) Disadvantages of email No context Can get out of control with endless chatter (reply after reply, forward after forward) Just because your client read your email doesn't mean they did anything about it.
Few buyers will be interested in scheduling another meeting with someone whos not paying attention right now. Better yet, review your scheduled meetings for the next day before you leave at night. Craft your communication to reflect individual needs based on data insights (e.g., 15-20 minutes). It can make or break a deal.
This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. What is the marketing consultant’s approach from the first meeting? A good example of a limiting belief comes from running. How much do you value strategy in the equation?
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