Red Star Kim

JULY 22, 2022

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Book review: “Understanding digital marketing” Damian Ryan (kimtasso.com). Related posts.

Digitalization 130

Digitalization Marketing Construction Media 130

Hubspot Sales

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting.

Sales 122

Sales Meetings Communication Stakeholders 122

Hubspot Sales

OCTOBER 23, 2017

To dramatically cut down on your learning curve, pick up some sales books. Picking a book can be tough, as there are thousands to choose from. We've curated the top-ranked books from Amazon's sales best-sellers. The Best Sales Books for Salespeople and Sales Managers. Book Yourself Solid. Enter: This reading list.

e-Learning 112

e-Learning Sales Decision-making Stakeholders 112

Red Star Kim

AUGUST 11, 2022

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. Identify stakeholders affected by the change. Assess communication needs, communication channels and ability to deliver key messages. Develop the stakeholder engagement strategy.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Hubspot Sales

NOVEMBER 21, 2017

You’ve got to have a firm handle on the market and your product -- while inspiring employees and influencing stakeholders. So, if you see the letters “CEO” in your future, it’s never too early to start preparing with these 27 powerful and inspiring books. 27 Best Business Books for CEOs and Entrepreneurs.

Decision-making 112

Decision-making Leadership Profitability Investors 112

Account Manager Tips

FEBRUARY 28, 2021

A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Develop, communicate and execute your plans. Influential Adept at growing networks to drive referrals Influencing senior stakeholders and decision makers to improve revenue and retention.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Hubspot Sales

APRIL 9, 2025

Craft your communication to reflect individual needs based on data insights (e.g., For enterprise deals, the number can jump as high as 10-15 stakeholders. A solid approach to handling this is multi-threading, aka building relationships with multiple stakeholders at your target companies. It can make or break a deal.

Decision-making 98

Decision-making Stakeholders Finance Software 98

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Hubspot Sales

FEBRUARY 26, 2018

Books About Starting a Business. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. 21 Books About Starting a Business.

e-Learning 111

e-Learning Investors Profitability Decision-making 111

Planview

AUGUST 22, 2024

Throughout her career, she has developed expertise in project portfolio management , process improvement , change leadership , and stakeholder management. I often say my career path to project management isn’t traditional, but it’s been instrumental in honing my communication and analytical skills.

Stakeholders 69

Stakeholders Prioritization Brainstorming Decision-making 69

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Red Star Kim

SEPTEMBER 26, 2022

This 2022 book on networking (written by a young lawyer in the City of London) offers good advice Book review – Great networking by Alisa Grafton (kimtasso.com). Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Arpedio

APRIL 13, 2023

Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is Stakeholder Management? What is a stakeholder? What is a stakeholder?

Stakeholders 52

Stakeholders Management Shareholders Suppliers 52

Red Star Kim

NOVEMBER 13, 2023

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. EQ covers a lot of the important abilities people need to support good communications and relationships. Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Hubspot Sales

FEBRUARY 27, 2024

I’ve found myself scrambling to book new times with contacts, and I've received my fair share of “So sorry, but I need to reschedule,” emails — and all of those instances were handled with varying degrees of tact and professionalism. When rescheduling, be respectful of your fellow stakeholders' time. You have a workplace emergency.

Meetings 110

Meetings Stakeholders Communication Sales 110

Red Star Kim

MARCH 30, 2023

There are four core modules and two optional modules: Core Modules Components Facilitator Emotional Intelligence – The skills that matter most for effective leadership Use EQ to lead, engage and succeed as quickly and as powerfully as possible Addresses self-awareness, emotional regulation, adaptability and persuasive communication EQ-I 2.0

Leadership 130

Leadership Emotional Intelligence Digital Transformation Management 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Align stakeholder needs and expectations.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. It'll make it easier to connect the pieces and also to communicate back. Warwick Brown // Account Manager Tips. Internal teams.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Mike Kunkle

FEBRUARY 5, 2023

Even on the far right, with disciplined workflows, it’s not easy, and often harder if an RFP or RFI process doesn’t allow open communication. If you doubt this, check out the book, The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKenna, and the detailed research behind it.)

B2B 231

B2B Sales Decision-making Negotiation 231

Account Manager Tips

AUGUST 14, 2022

Related courses: Framing Your Communication to Inspire and Convince. Discover how to get management's support and inspire your team by communicating effectively. Identifying, building and developing relationships with influential stakeholders and decision-makers. 10 Best Books Every Key Account Manager Should Read.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Account Manager Tips

NOVEMBER 16, 2022

So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load You don't have to be the only one in your organization communicating with key stakeholders.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Red Star Kim

JUNE 27, 2023

Successful examples included: cactus plants, Lego figures, hats, hygiene products, card decks, device chargers and books. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. Table of Contents. That’s not how it works.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Hubspot Sales

JULY 8, 2021

With enterprise sales, you lock in on a single business and interact with several stakeholders within it — having conversations that bear significant weight as the deal progresses. Building relationships through education and communication might be the key factor in successfully conducting an enterprise sales process.

Construction 122

Construction Stakeholders Sales Decision-making 122

Hubspot Sales

MAY 17, 2021

Many things count as sales experience, but all share a commonality in that you’ve spent time interacting and communicating with customers and convinced them to make a purchase because you’ve shown them that their lives will be better after buying what you have to offer. Read a sales book. What counts as sales experience?

B2C 118

B2C Sales B2B Retail 118

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Strategic Communications

AUGUST 7, 2024

Several years ago when I was doing research for my book The Complete Idiot’s Guide to Strategic Planning I discovered that execution is the primary concern of most businesses when it comes to strategic planning. Don’t wait until your strategic plan is complete and ready to implement before developing your communication plan.

e-Learning 85

e-Learning Communication Publishing B2B 85

ClearPoint Strategy

NOVEMBER 2, 2021

A strategy map is a visual tool designed to clearly communicate a strategic plan and achieve high-level business goals. Strategy mapping is a major part of the Balanced Scorecard (though it isn’t exclusive to the BSC) and offers an excellent way to communicate the high-level information across your organization in an easily-digestible format.

Stakeholders 145

Stakeholders Software Software Organization 145

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Recommended sales books. Portfolio management.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100