Hubspot Sales

JANUARY 21, 2021

To help you prepare for your eventual takeover of the business world, we've compiled a list of the 30 best books on entrepreneurs. The 30 Best Entrepreneur Books. The 30 Best Entrepreneur Books. The title might seem too good to be true, but this book took the business world by storm. But I got so much more.

Decision-making 134

Decision-making Investors Innovation Internet 134

Hubspot Sales

MARCH 12, 2025

The internet makes research a breeze until youre drowning in options and cant tell whats worth your time. Buyers face the same challenge every day, making simplicity a superpower in sales. SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. One word: Overload.

Decision-making 87

Decision-making Sales Internet B2B 87

Customer Think

MAY 18, 2023

Marketers make many business-related decisions every working day. Others, however, are high-stakes decisions that can significantly impact their company. Source: John Wiley & Sons, Inc. Some are routine and not all that consequential.

Decision-making 80

Decision-making Marketing 80

Account Manager Tips

FEBRUARY 28, 2021

jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried. HINT: That's you and me) In addition to us, here's what else they need: Data to make predictive decisions to support business goals. Fair and decisive. Removing steps to make a process more efficient.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Hubspot Sales

AUGUST 19, 2024

Yet, when I work with some teams I notice that they aren't making any calls. The goal is to make the conversation feel more natural. Here's a simple three-step formula for crafting a powerful value proposition: Identify the Persona: Who are you talking to, is it a decision maker, and what do they care about? Follow-up: “Got it.

Value Proposition 115

Value Proposition Cybersecurity Meetings Decision-making 115

Envisio

JANUARY 24, 2024

“Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind.” At Envisio, we believe in the transformative power of reading … which is why we’ve gathered together a list of the best strategy books!

Government 105

Government Leadership Innovation Decision-making 105

Red Star Kim

MARCH 10, 2023

Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) ) which was dismissive of medication for depression. I still like the book’s ideas about “disconnection” being a cause of some low mood and depression.

Decision-making 130

Decision-making Organization Management Meetings 130

Sales Gravy

FEBRUARY 9, 2025

Just as I kicked off the training, one of the reps challenged me with, Your book Fanatical Prospecting, was written a long time ago. He wanted validation that his avoidance of prospecting was ok and to make the point that marketing should be responsible for delivering hot, ready to buy leads on a silver platter. I asked calmly.

Decision-making 91

Decision-making Marketing Sales 91

Red Star Kim

SEPTEMBER 20, 2023

This is a slightly different conversation book to those I reviewed previously (see list below). This book – published in 2020 – is also focused on internal conversations at work. It concentrates on making the first minute of a conversation with a colleague (or client) effective. Normal, everyday work topics.

Communication 113

Communication Meetings Publishing Decision-making 113

Mike Kunkle

MAY 30, 2023

They know that the place they choose to work (the environment, especially the attitudes and behaviors of senior leaders) will radically influence their ability to make an impact with enablement. Finding yourself in one of these situations does not excuse you from working as hard and as smart as possible to make an impact with enablement.

Decision-making 311

Decision-making Sales Training Sales Sales Management 311

Account Manager Tips

AUGUST 14, 2022

You'll learn behaviours and techniques that will make your natural creativity shine. This proven method will make you more open-minded and productive. This proven method will make you more open-minded and productive. Making Creativity and Innovation Happen. Unleash Your Potential: Innovation and Enterprise.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Hubspot Sales

JANUARY 8, 2025

The framework gap selling was coined by Keenan (yes just Keenan; before you question me, he only goes by his last name) in 2018 in his best-selling book titled yep, you guessed it Gap Selling. Questions should be so clear and simple with no marketing jargon so they can make the prospect really think.

Sales 113

Sales Decision-making Negotiation Sales Environment 113

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. My books are listed here Publications by Kim Tasso.

Value Proposition 100

Value Proposition Emotional Intelligence Sales e-Learning 100

Mike Kunkle

APRIL 8, 2023

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. In addition to having the right decision makers in the deal, which is part of qualification, it’s important to assess the landscape and relationships. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Hubspot Sales

JULY 30, 2024

Make it clear what you want the reader to do next and what is in it for them if they accept your offer. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience. Make it clear how your offer benefits the prospect.

Supply Chain 122

Supply Chain Energy and Utilities Healthcare Sales 122

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. There is a proven-effective path forward, though.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Mike Kunkle

FEBRUARY 5, 2023

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right? This is so important to understand.

B2B 231

B2B Sales Decision-making Negotiation 231

Account Manager Tips

NOVEMBER 19, 2022

Describe when and how you'll make your recommendation happen and immediate next steps. The reasons are many: relationship building; confirmation of strategy or tactics; seeking clarity to help deal with uncertainty; advice on decisions; get a decision changed; inform; educate; get action. Alternatives (2 minutes). Use humour.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

Account Manager Tips

APRIL 2, 2021

Why selling is hard for key account managers Key Account Managers are busy making sure clients get the best from what they've already bought. You're only the local lead - decision makers are in other countries. What makes these sales podcasts the best? That frequently means stepping in to save the day when things go wrong.

Key Account Management 234

Key Account Management Account Management Procurement Management 234

Upland

MAY 4, 2023

It also allows sales leaders to measure impact and make adjustments using the four levers, enabling them to create effective strategies to improve revenue growth. That makes it essential to win as many contracts as possible and maximize each opportunity. They ask questions like ‘how many calls did you make this week? ‘or

Sales 356

Sales Decision-making Organization Negotiation 356

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s about fine-tuning your processes and strategies to ensure that interested prospects take the desired action – whether it’s signing up for a trial, requesting a demo, moving to the next step, or making a purchase.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Upland

JULY 12, 2023

And it’s all about deal qualification MEDDIC – a deal qualification framework Many think that MEDDIC is a sales process , but it’s really a deal qualification framework with multiple processes for decision criteria, decision process, etc. Decision criteria: What factors will buyers consider when making their decision?

Decision-making 195

Decision-making Sales Account Planning Healthcare 195

Mike Kunkle

AUGUST 8, 2023

This abundance of data can lead to analysis paralysis, where decision-makers are overwhelmed without the insights to drive action. Use data to drive informed decisions, optimize sales processes, and identify untapped market opportunities. In my book, I quote Daniel Kim, co-founder of Pegasus Communications Inc.

Sales 221

Sales Prioritization Innovation Sales Training 221

Account Manager Tips

AUGUST 10, 2021

84% of B2B decision-makers start the buying process with a referral. 61% of customers make at least one referral. Happy customers will refer you, so make a shortlist of those who know have had a positive experience. Scan your client's organization chart for influential people and decision-makers. External networks.

Decision-making 240

Decision-making Account Management Value Proposition B2C 240

Hubspot Sales

JULY 22, 2024

Proposal Emails A proposal email can take on a lot of forms, but generally speaking, the term refers to an email that includes pertinent information, valuable context, and a persuasive edge — typically sent during the consideration or decision stage of the buyer's journey. Make it personal but authoritative.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! How much money does a key account manager make? Develop influential relationships with decision-makers. Enough for champagne and caviar?

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Upland

AUGUST 9, 2023

Rather, it’s vital to the success of each and every deal we make. Simply put, exceptional sales organizations make their customers’ goals the number one priority. We don’t want our deals to start leaning the way the Tower of Piza did after just 10 meters into the project. These teams never ask “What can I sell?”

Account Planning 195

Account Planning Innovation Decision-making Healthcare 195

Hubspot Sales

DECEMBER 17, 2024

These are systems that can quickly crunch raw data and make sense of it. One AI solution claims to catch up to 83% of bad debt , making it much easier for financial institutions to make risky loan decisions. Knowing this, it makes sense why 94% of companies use AI for fraud detection. Machine learning.

Artificial Intelligence 98

Artificial Intelligence Co-Creation Decision-making Small Business 98

Customer Think

MARCH 13, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that’s the primary lesson I take from Annie Duke’s book, Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts (Portfolio/Penguin, 2018).

Marketing 69

Marketing Decision-making Digitalization 69

Hubspot Sales

JULY 22, 2024

Why would you need a script for making a cold call? Before the end of the day, you need to make 100 calls. In the past, cold calling meant using a “spray and pray” method, spending time making intrusive calls with no prior qualification, hoping that your message would resonate with someone. Rep: Are you the decision-maker?

Value Proposition 111

Value Proposition Decision-making Software Software 111

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision. Lead Magnets : Create lead magnets.

Decision-making 195

Decision-making Software Software Retail 195

The Center for Sales Strategy

JANUARY 29, 2024

Cialdini's groundbreaking work, "Influence: The Psychology of Persuasion," dives deep into the psychological principles that drive decision-making and provides invaluable insights on ethical persuasion. Here are six compelling lessons from the book that can be applied across various contexts and industries.

Government 132

Government Decision-making Leadership 132

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? 64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Customer Think

JUNE 20, 2024

Source: BenBella Books Successful marketing is the result of many distinct, but interdependent, decisions and actions. To be successful, marketers must also make the right decisions about where (in what market segments) they will […]

Marketing 59

Marketing Decision-making Digitalization 59

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. As Seth Mars, Forrester analyst, pointed ou t in a recent webinar , it’s rarely one leader making a buying choice in a vacuum. That activity is called influence mapping.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Red Star Kim

AUGUST 29, 2023

To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen.

Marketing 130

Marketing Management Decision-making Government 130

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130