article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.

article thumbnail

How to Write A Strategic Planning RFP - A step by step guide

Strategic Planning and Management Insights

Key elements of the process that should be included (outlining our process essentially) Why niche subject matter expertise isnt essential for your strategic planning facilitator. Make sure to book a call with likely vendors - it adds time, but how can you be sure they understand your full context if you dont connect first?

article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

article thumbnail

The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. It’s time for a rant. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

article thumbnail

Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach. So here is a book review of Coaching skills: A handbook by Jenny Rogers. Taking stock – the learning client.

article thumbnail

Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot Sales

Let’s call this business Sam’s Book Shop. Sam’s Book Shop is a local brick-and-mortar store based in Austin that also sells goods online. A customer comes into the physical store and decides to purchase a few books. Best for: Facilitating B2B and vendor payments. Customer initiates payment. This can also happen online.

Banking 105
article thumbnail

Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.