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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).

Finance 130
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The Sales Book Your Intellectual Uncle Loves

SBI Growth

If Sales Books lived up to the claims they made, we’d all be at 300% of quota every year. Of the thousands of books published annually, many are just inspirational fluff. However, Sales VPs we interview always ask about specific sales books. Download this tool to see the top 5 books we recommend to Sales VPs.

Sales 120
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A Big Selling Mistake – Never Judge A Book By It’s Cover

MTD Sales Training

John Landrine writes below of a situation that happened to him very early on in his sales career that taught him never to judge a book by its cover. Never even thinking about a cash purchase, I went into trying to figure out how I could finance the system for them, and went into credit application mode. I never did it again!”.

Finance 118
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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. 21 Books About Starting a Business.

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11 Must-Read Books for Real Estate Investors in 2023

Hubspot Sales

But with hundreds of real estate books on the market, which ones are worth your time? Here, we've compiled a list of the best books to help you learn the ins and outs of real estate investing — from finding your market and evaluating opportunities to negotiating and buying properties. Best for Financing on a Budget.

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What Is The Difference Between Margin And Markup In Finance?

Aepiphanni

When talking about finance and accounting, there are a variety of terms to keep in mind. An easier way to view markup in finance and accounting is this: It is the extra percentage you charge your customers after you have factored in all the cost of goods. Book a Coffee & a Consult with us here!

Finance 59