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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).

Finance 130
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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. 21 Books About Starting a Business.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot Sales

They're typically sent following initial conversations, meetings, or proposals (shocking, I know.) According to Finances Online, 64% of recipients decide to open or delete emails based on subject lines — so how you structure your subject line is pretty high stakes when crafting business emails. Spend some time on the subject line.

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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot Sales

Few buyers will be interested in scheduling another meeting with someone whos not paying attention right now. Better yet, review your scheduled meetings for the next day before you leave at night. Imagine the majority of your prospects are finance managers. Not only will you miss valuable information, but youll sound distracted.

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The Ridiculously Successful Way to Introduce Yourself Over Email

Hubspot Sales

Sales subject lines: “Do you have an online course for [book]?”. “40% If you’re emailing someone in a conservative industry, like finance or government, go with the traditional “Dear.” Have you ever thought about turning your book into an online course? Or creating an online course based on the same topic as your book?”.

Finance 145
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3 Ways to Beat the Holiday Slump & Close More Deals

Hubspot Sales

But hopefully the urgency of an expiring discount gives your prospect the push they need to meet your December closing deadline. Representatives from your prospect’s Finance, Legal, and Procurement teams, and much of the executive staff, will likely be busy or on vacation beginning December 15th. 2) Close for post-sale activity.