Remove Book Remove Finance Remove Value Proposition
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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot Sales

It‘s essentially a digital elevator pitch — a quick yet thoughtful rundown that sheds light on your value proposition and how your solution is specially equipped to suit your prospect’s needs and interests. Push your value proposition. Spend some time on the subject line. I hope they'll do the same for you.

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What is a value proposition? Definition + examples

Insightly

If you sell books, people buy them because they want something to read. People looking for a new book could go to your bookstore, or they could go to a library. Your company, product, customer, and price point all contribute to your value proposition. Value proposition definition. Here’s why.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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The Best Cold Call Script Ever [Template]

Hubspot Sales

They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. Or perhaps they‘re finance and banking. At [your company name], we work with people like you to help with [value proposition 1, value proposition 2, and value proposition 3.]

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Presentation skills – TED Talks Chris Anderson book review (kimtasso.com). An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? This ensures consistency.