Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how.

Key Account Management 130

Key Account Management Account Management Management Media 130

Account Manager Tips

JULY 22, 2022

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Solving complex problems is what we do in sales and account management.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

DemandFarm

NOVEMBER 7, 2024

Your work as a key account manager is similar to undertaking a long journey. Pirsig’s book dives deep into concepts like quality, relationship and reaching the destination. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Client Relationships 52

Account Manager Tips

SEPTEMBER 28, 2022

Worth a click + B2B Book Club Selection. Every month I publish a list of handpicked books to help you with your professional development. Speaking of books, if you struggle to get through a chapter before your mind wanders (guilty as charged) - this article has 14 practical ways to get back into the habit of reading.

Key Account Management 130

Key Account Management Account Management Management Publishing 130

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Why this book? Why this book?

B2B 130

B2B Key Account Management Account Management Decision-making 130

Arpedio

JANUARY 30, 2024

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Enhance forecast accuracy.

Key Account Management 52

Key Account Management Account Management Management Innovation 52

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Onboarding 130

Arpedio

FEBRUARY 20, 2024

What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?

Key Account Management 40

Key Account Management Account Management Management Strategic Thinking 40

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. Develop Powerful Connections Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

Key Account Management 52

Key Account Management Account Management Management Profitability 52

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).

Finance 130

Finance Government Profitability Banking 130

Account Manager Tips

SEPTEMBER 11, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for September 2022. Thanks for the Feedback is the first book to address this tension head on. Listen to this article. Table of Contents.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet. Work Rules!:

Key Account Management 130

Key Account Management Account Management Management Decision-making 130

DemandFarm

JUNE 22, 2023

ROI of a Key Account Management Software This comprehensive guide equips you with the knowledge and strategies to convincingly demonstrate the value of investing in Key Account Management software to your company’s CFO.

Key Account Management 52

Key Account Management Account Management Software Software 52

Deep Insight

AUGUST 10, 2020

To be honest, the really fun part of writing the book was the interview process. Assembling all those interviews into a coherent book was a chore. This blog is about the fundamentals of Key Account Management (KAM) but that was not the topic I had in mind when I interviewed Joe Edwards. Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Account Planning 52

DemandFarm

AUGUST 11, 2023

The integration of digital tools and platforms has also created a more agile and adaptable approach to key account management, enabling swift adaptation to evolving market conditions, consumer expectations, and technological advancements.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

KAMCast

JULY 8, 2021

When a client had the audacity to ‘interrupt’ them – they would quickly be shot down by a range of techniques and gimmicks inspired by books like ‘how to develop a killer instinct’ or ‘101 different ways to overcome and objection’. They were so good at waiting to speak that they forgot to pause and listen! Come and say hello!

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Red Star Kim

NOVEMBER 1, 2023

The data and co-ordination challenges are even greater here: Managing consistent lead nurturing and relationship management amongst multifaceted and dispersed fee-earners facing diverse decision-making units.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. The only book I've found dedicated to the topic of sales follow up. Amit Kalantri. Got an idea for The KAM Club podcast?

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Red Star Kim

OCTOBER 24, 2022

One delegate was struck by my fun use of dinosaurs in portfolio management. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Recommended sales books. Personas and buyer profiles.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

DECEMBER 28, 2022

You can also prop you're phone up on top of a bunch of books against a wall. You might also like 10 LINKEDIN HASHTAGS EVERY KEY ACCOUNT MANAGER SHOULD FOLLOW 6. You'll get crisper images and also better results without your arm in the way. You can grab a 3-in-1 selfie-stick, tripod and Bluetooth remote for around $30.

Key Account Management 246

Key Account Management Artificial Intelligence Account Management Management 246

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. Use meeting scheduling apps Meeting scheduling software enhances client communication by automating the appointment booking process. Too many key account managers arrange their quarterly reviews as they go. The KAM Club.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Table of Contents. Your digital reputation.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Red Star Kim

SEPTEMBER 26, 2023

Brand management Brands rarely receive as much attention in professional services as they do in consumer and other business markets. See Book review – Managing Brands (kimtasso.com) which considers the leading professional services brands. An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

OCTOBER 25, 2023

But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly). So here’s a brief system review: CogniClick for instant, personalised research reports using AI. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This book was written for professional services but equally useful to key account managers. Note: The book is expensive if you buy it brand new.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

SEPTEMBER 20, 2022

We were wrapping up my Key Account Management Master program and it was so exciting to see the progress everyone has made. I love to see organizations recognize that key account management can be the growth engine of their business and invest in their team. Try the Ginger lemonade and the beetroot ketchup.

Key Account Management 130

Key Account Management Account Management Management Meetings 130

Red Star Kim

FEBRUARY 8, 2024

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

SmartKarrot

SEPTEMBER 20, 2023

Navigating the complex waters of Key Account Management (KAM) is difficult. Key Account Management isn’t just about building and maintaining relationships. Every account has its unique challenges. Part 9: The Future of Playbooks The world of Key Account Management is dynamic.

Key Account Management 10

Key Account Management Account Management Management Value Proposition 10

Account Manager Tips

NOVEMBER 27, 2020

Are you struggling for Christmas gift ideas for the key account manager in your life? If you want to show appreciation to a colleague or just treat yourself - there's something for everyone and every budget in this Christmas gift guide: key account management edition! Warwick's books. Click to Tweet.

Key Account Management 130

Key Account Management Account Management Digitalization Innovation 130

Account Manager Tips

JULY 13, 2022

A buyers' perspective on the determinants of key account sales failures Win/loss reviews: 10 questions to ask How many of you do win/loss reviews? In all my years of key account management, I’ve rarely done them. One of my favourite sales books all about how to win business from the competition.

Key Account Management 130

Key Account Management Sales Account Management B2B 130

Deep Insight

AUGUST 16, 2021

Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts. Key Takeaways. Key account managers should not just be order-takers.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Red Star Kim

SEPTEMBER 8, 2023

Nudging and choice architecture also have a lot to contribute: Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147