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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. FAQ Do I need a degree to be a key account manager?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

The data and co-ordination challenges are even greater here: Managing consistent lead nurturing and relationship management amongst multifaceted and dispersed fee-earners facing diverse decision-making units. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

One delegate was struck by my fun use of dinosaurs in portfolio management. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Recommended sales books. Personas and buyer profiles.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Nudging and choice architecture also have a lot to contribute: Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Books on pricing?