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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. This book will show you how. Account Manager Tips ยท 1.

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The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes

Strategic Account Management Association

Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and itโ€™s always good to be able to recommend strategy books to delegates. I wish Iโ€™d had access to such a book when I studied for my MBA.

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Top six leadership qualities?

Red Star Kim

Iโ€™ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk). Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk).

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Book review โ€“ Managing Brands

Red Star Kim

So hereโ€™s a book review โ€“ Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book โ€œ Brand Leadershipโ€ By David A Aaker and Erich Joachimsthaler which I published some time ago. Itโ€™s interesting to see how brand management has developed.

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20 Best Business Books of 2017

Hubspot Sales

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, Iโ€™ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles. Unshakeable.

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Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. On feedback he mentioned research by Naomi Eisenberger showing that the brain treats social pain much like physical pain.