Remove Book Remove Negotiation Remove Value Proposition
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Why are questions so important? (Questioning skills)

Red Star Kim

See the section below on negotiation. Strategy) And in the great book by the former leaders of P&G “ Playing to win” they argue strategy is the answer to these five interrelated questions: What is your winning aspiration? Some negotiators suggest you avoid using “ Why” questions as it can imply criticism.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Nudging and choice architecture also have a lot to contribute: Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Often, pricing becomes the focus of these negotiations. Books on pricing? Which books would you recommend on professional services pricing?

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Value Selling Framework: The Complete Guide

Arpedio

Enter value selling – a strategic mindset and approach that focuses on articulating and delivering the unique value proposition of a product or service to potential customers. What is a Value Selling Framework?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Selling Basics – Detectives and DMUs (Video) and recommended books (kimtasso.com) Client research and listening projects may struggle to keep up with such large and diverse contact networks. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator. Learn how to analyse negotiations and shape them with convincing arguments. Successful Negotiation: Essential Strategies and Skills. Learn practical negotiation skills and how to apply them in business and life.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

Differentiated my value proposition. Planned my negotiation strategy: Know who I'll negotiate with Know my objectives (best case) and bottom line (worst case). From the book 5-Minute Selling: The Proven, Simple System That Can Double Your Sales. This book is for you. Responded to open issues. Learn more.