Red Star Kim

MAY 11, 2023

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JULY 22, 2022

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Book review: “Understanding digital marketing” Damian Ryan (kimtasso.com). Related posts.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Strategic Planning and Management Insights

MARCH 31, 2025

Make sure to book a call with likely vendors - it adds time, but how can you be sure they understand your full context if you dont connect first? Be weary of ones who just want to submit a proposal and dont want to connect for a chat.

Facilitation 93

Facilitation Stakeholders 93

Hubspot Sales

NOVEMBER 21, 2017

You’ve got to have a firm handle on the market and your product -- while inspiring employees and influencing stakeholders. So, if you see the letters “CEO” in your future, it’s never too early to start preparing with these 27 powerful and inspiring books. 27 Best Business Books for CEOs and Entrepreneurs.

Decision-making 112

Decision-making Leadership Profitability Investors 112

Hubspot Sales

OCTOBER 23, 2017

To dramatically cut down on your learning curve, pick up some sales books. Picking a book can be tough, as there are thousands to choose from. We've curated the top-ranked books from Amazon's sales best-sellers. The Best Sales Books for Salespeople and Sales Managers. Book Yourself Solid. Enter: This reading list.

e-Learning 112

e-Learning Sales Decision-making Stakeholders 112

Hubspot Sales

FEBRUARY 20, 2018

We’ve rounded up the eight sales management books that every first-time manager should read. Best Sales Management Books. When you close the book, you’ll know exactly what to do at work the next day -- and the day after that, and the day after that, and so on. Scroll down to find your new reading list. Sales Management.

Sales Management 112

Sales Management Management Sales Profitability 112

Hubspot Sales

FEBRUARY 26, 2018

Books About Starting a Business. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. 21 Books About Starting a Business.

e-Learning 111

e-Learning Investors Profitability Decision-making 111

Hubspot Sales

APRIL 9, 2025

For enterprise deals, the number can jump as high as 10-15 stakeholders. A solid approach to handling this is multi-threading, aka building relationships with multiple stakeholders at your target companies. These details will help you tailor your message to each stakeholder and build consensus. It can make or break a deal.

Decision-making 98

Decision-making Stakeholders Finance Software 98

Red Star Kim

AUGUST 11, 2022

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. Identify stakeholders affected by the change. Develop the stakeholder engagement strategy. Execute stakeholder engagement plan. Books on change management. Define the change.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Account Manager Tips

FEBRUARY 28, 2021

Influential Adept at growing networks to drive referrals Influencing senior stakeholders and decision makers to improve revenue and retention. book a career power hour. That could be online courses, books you want to read, relevant blogs or journals, people to talk to or follow and more. learn more. WHY : How else do we learn?

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Hubspot Sales

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting.

Sales 122

Sales Meetings Communication Stakeholders 122

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Planview

AUGUST 22, 2024

Throughout her career, she has developed expertise in project portfolio management , process improvement , change leadership , and stakeholder management. Then, I identify all stakeholders, flagging who is an assister, a resistor, and a neutral. But portfolio management wasn’t always her field.

Stakeholders 69

Stakeholders Prioritization Brainstorming Decision-making 69

Mike Kunkle

FEBRUARY 27, 2023

It’s much like the thinking in Marshall Goldsmith’s excellent book, What Got You Here Won’t Get You There. Although you always need to customize them somewhat for each organization, and there are other systems, as well, as I mention in the book. The systems don’t change, either.

Sales 57

Sales Onboarding Publishing Transportation 57

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Account Manager Tips

APRIL 2, 2021

Scott makes sure his guests connect the dots for us so we know exactly how they went from there to here ranging from what books they read, habits and routines they follow to tips and strategies. How do they interact internally with stakeholders and externally with suppliers? This podcast thrives on the details.

Key Account Management 234

Key Account Management Account Management Procurement Management 234

Mike Kunkle

MAY 30, 2023

Start with the Bricks in the Wall, as I call them, or the other stakeholders and cross-functional collaborators with whom you’ll work and build your sales enablement charter, as normal. Mike Follow my work and connect The Building Blocks of Sales Enablement Book: [link] Building Blocks, Close Up! The post Enablement is Hard.

Decision-making 311

Decision-making Sales Training Sales Sales Management 311

Red Star Kim

NOVEMBER 2, 2022

Plan the change process carefully – including stakeholder communication at every stage. Change management – Change Catalyst book review by Kim Tasso The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson. Book review: The Management Shift by Vlatka Hlupic (kimtasso.com).

Communication 100

Communication Management Stakeholders Emotional Intelligence 100

Hubspot Sales

DECEMBER 6, 2017

This forces negotiations to take place before stakeholders in Procurement and Legal are out of the office -- something your well-meaning prospect might not have considered. Without these stakeholders, even your most eager prospects won’t be able to move their deals forward. 3 Ways to Close Deals Around the Holidays. The solution?

Procurement 145

Procurement Onboarding Stakeholders Finance 145

Customer Think

MAY 16, 2023

In his 2011 Book, Linchpins, Seth Godin laid out what is essentially an experience improvement formula, or templated recipe, whose five ingredients are culture and purpose, human emotions, brand equity, actionable stakeholder data, and perceived value.

Stakeholders 59

Stakeholders Organization 59

Arpedio

APRIL 13, 2023

Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is Stakeholder Management? What is a stakeholder? What is a stakeholder?

Stakeholders 52

Stakeholders Management Shareholders Suppliers 52

Hubspot Sales

FEBRUARY 27, 2024

I’ve found myself scrambling to book new times with contacts, and I've received my fair share of “So sorry, but I need to reschedule,” emails — and all of those instances were handled with varying degrees of tact and professionalism. When rescheduling, be respectful of your fellow stakeholders' time. You have a workplace emergency.

Meetings 110

Meetings Stakeholders Communication Sales 110

Red Star Kim

FEBRUARY 14, 2023

To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

The SAMA Podcast

JULY 6, 2021

Learn more about the book here. By training sellers to understand what's top of mind for their customers' myriad stakeholders and giving them the tools and knowledge to tailor their messages to each stakeholder. Learn more about Finlistics here. This week only, buy the ebook directly from Amazon for just $1.99.

Suppliers 104

Suppliers Stakeholders 104

Red Star Kim

NOVEMBER 13, 2023

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

MARCH 30, 2023

There are four core modules and two optional modules: Core Modules Components Facilitator Emotional Intelligence – The skills that matter most for effective leadership Use EQ to lead, engage and succeed as quickly and as powerfully as possible Addresses self-awareness, emotional regulation, adaptability and persuasive communication EQ-I 2.0

Leadership 130

Leadership Emotional Intelligence Digital Transformation Management 130

Red Star Kim

SEPTEMBER 26, 2022

This 2022 book on networking (written by a young lawyer in the City of London) offers good advice Book review – Great networking by Alisa Grafton (kimtasso.com). Some introductory books on selling processes and skills: Book Review: Smarter selling – Next generation sales strategies (kimtasso.com).

Digitalization 147

Digitalization Media Marketing Communication 147

DemandFarm

MARCH 31, 2025

It integrates seamlessly with HubSpot, enabling users to auto-generate stakeholder maps using CRM data. Its AI capabilities help teams understand stakeholder influence and forecast potential deal risks. Enterprise teams managing complex B2B sales with multiple stakeholders. Ready to improve visibility into your key accounts?

CRM 40

CRM Stakeholders Account Planning Decision-making 40

Red Star Kim

AUGUST 7, 2023

Raya Blakeley-Glover, Global Head of Business Development – Markets and Business Relationships, Bird & Bird Amanda Afful, Senior BD Executive, Bird & Bird (Moderator) Employee communications There was a discussion about the importance of internal communication for stakeholder engagement and buy-in.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Mike Kunkle

FEBRUARY 5, 2023

If you doubt this, check out the book, The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKenna, and the detailed research behind it.) While it’s incredibly popular and many sales consultants and book authors encourage reps to “fend for themselves,” this is a poor organizational strategy. (To

B2B 231

B2B Sales Decision-making Negotiation 231

MDI Training

AUGUST 22, 2022

In other words, a self-development book within a fictional setting. Hello Vladimir, thanks for taking the time to answer a few quick questions about your exciting new book! Why did you write this book in the first place? Hence, the book. Where or how can you apply the book well as a first-time leader?

Leadership 98

Leadership Digital Transformation Digitalization Stakeholders 98

Red Star Kim

SEPTEMBER 29, 2023

Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Account Manager Tips

AUGUST 14, 2022

Identifying, building and developing relationships with influential stakeholders and decision-makers. 10 Best Books Every Key Account Manager Should Read. If a course isn't your thing, how about a book? You can book an hour with me to help with your interview preparation or role-play interviews and any other advice you may need.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Upland

MAY 5, 2023

Being a trusted advisor is how you get into that room. In Not Just Another Vendor, the latest, indispensable book on account planning to come out of Altify, we learn about one seller who took a long time to learn this lesson. Sales were good, but they weren’t great.

Account Planning 195

Account Planning Healthcare Decision-making Stakeholders 195