Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Hubspot Sales

APRIL 23, 2024

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Ideation” Ideation refers to the ideation phase or brainstorming, where you create theoretical ideas to solve problems.

Co-Creation 87

Co-Creation Artificial Intelligence Decision-making Brainstorming 87

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Or, you can just start to brainstorm forces. SFE FUNDAMENTALS.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Creativity/Ideation.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

OCTOBER 17, 2018

In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. You can also follow his insights on the blog for Reforge , his growth program creation business. Source: Science Buddies.

Brainstorming 144

Brainstorming Co-Creation Media Onboarding 144

Hubspot Sales

MAY 3, 2024

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. As a content manager, I often borrowed another department's design resource specifically for video content creation.

Small Business 104

Small Business Media Co-Creation Publishing 104