Brainstorming Co-Creation Decision-making 
Hubspot Sales
APRIL 23, 2024
After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid. These terms mean easy fixes a client can make that will make a big difference. These terms don’t only apply to marketing.
Mike Kunkle
MAY 11, 2022
Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.
Mike Kunkle
MAY 15, 2019
[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Could AI have suggested/predicted the creation of the iPad?
Hubspot Sales
OCTOBER 17, 2018
It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.
LinkedFusion
AUGUST 22, 2024
Whether you’re into B2B marketing, digital marketing, or just trying to make some legit business connections, LinkedIn is where the magic happens. So, why not dive in and make a splash? Step-by-step instructions on how to make it happen. Make sure your profile picture is professional and approachable.
Hubspot Sales
MAY 22, 2018
Brainstorming business names? From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. How to Make a Business Plan. Narrow down what makes you different. How to Start a Business.
MDI Training
MARCH 4, 2024
GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. I have come up with 9 ethical considerations leaders have to make when it comes to integrating GenAI in their workplaces (this may also come up in the keynote).
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