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By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.
Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.
[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Creativity/Ideation.
Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Ideation” Ideation refers to the ideation phase or brainstorming, where you create theoretical ideas to solve problems.
They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. A good sort of way to think about new technology like this is the most innovative stuff looks like a toy at first. And we saw the boom of that. Do you agree?
Reading through this book will teach you how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. By Chip R Bell. This book is a jewel in the customer experience niche.
It focuses on people, purpose, collaboration and innovation. There is ample research evidence that in dynamic and complex business environments this traditional approach inhibits creativity and innovation and decreases motivation and productivity”. The book describes why we need to change, what needs to change and how to change.
GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.
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