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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If Here’s the story of how the Nutshell team put BOUNDLESS 2020 together, and what we learned while trying to take BOUNDLESS from a humble one-off event to one of the greatest sales and marketing virtual conferences in the world.

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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. Enhance brainstorming efforts by visualizing connection points. This gives you a tangible view to brainstorm new messaging ideas. Brainstorm new ideas.

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10 Ways to Keep Your Sales Team Motivated Through The End of Summer

Hubspot Sales

Clearly communicate these expectations to managers, and whenever possible, free them up to spend their time giving tactical support to reps. Christine Lotze, a behavioral change expert, found that simplicity and repetition are the two keys to communicating workplace goals. Communicate value. Reiterate and reinforce goals.

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3 Ways to Achieve a Winning Sales Attitude

Hubspot Sales

Companies run brainstorming sessions, hire consultants, and invest in expensive technology. Moods are typically communicated and transferred to others, whether those emotions are positive or negative. In the competitive world of sales, everyone is seeking the magic bullet that will accelerate revenue. Emotions are contagious.

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot Sales

Caroline Forsey, a staff writer for the HubSpot Marketing Blog, says "Your marketing and sales teams need to be in tight alignment because your buyer needs to be communicated with, and sold to, wherever and whenever she wants. Attend conferences. Brainstorm new products or services. Get certifications. Read industry blogs.