Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Productivity capture: Average client saves 141,500 hours annually because meetings start on time and conference technology is more intuitive, a 4 percent increase from program launch. Reaching New Clients by Scaling the Existing GAM Program.
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