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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Productivity capture: Average client saves 141,500 hours annually because meetings start on time and conference technology is more intuitive, a 4 percent increase from program launch. Reaching New Clients by Scaling the Existing GAM Program.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If Here’s the story of how the Nutshell team put BOUNDLESS 2020 together, and what we learned while trying to take BOUNDLESS from a humble one-off event to one of the greatest sales and marketing virtual conferences in the world.

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

There was no imaginative brainstorming of potential channels. We brainstormed a new plan to identify the right promotion channels. Brainstorm the right promotion channels through an outside-In approach. This includes analysts, peer groups, member associations, conferences, and thought leaders. The Right Approach.

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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

It’s why so many companies hold and attend conferences and other major events. In 2020, the COVID-19 pandemic has led to the cancellation of many large gatherings – including business conferences. Lots of firms are finding that virtual conferences and events are entirely possible. Image Source.

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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Enhance brainstorming efforts by visualizing connection points. This includes analysts such as Forrester, peer groups, member associations, regional/national conferences, and established industry thought leaders. This gives you a tangible view to brainstorm new messaging ideas. Brainstorm new ideas. Execution of Ideas.