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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Establishing a Customer-Centric GAM Program.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer.

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. Interactive Workshops: Dive deep into discussions on innovation, performance, strategy, and more.

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9 Surefire Ways to Kill Innovation (That You Aren’t Thinking About)

Planview

But bad business habits can throw a major wrench in innovation before it even has a chance to get off the ground. Here are 10 things you might be doing without thinking that are killing your innovation efforts right now. You want people to contribute great ideas to your innovation program, and that’s exciting. Play Favorites.

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The Co-Selling Transformation Movement

PartnerTap

Companies like HPE and Lumen Technologies led their respective industries with innovative new co-selling programs. We could feel the electricity around the co-selling movement at every industry and customer conference we attended this year. It was a hot topic at the Gartner and Forrester B2B analyst conferences.

B2B 52
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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

It’s why so many companies hold and attend conferences and other major events. In 2020, the COVID-19 pandemic has led to the cancellation of many large gatherings – including business conferences. Lots of firms are finding that virtual conferences and events are entirely possible. Image Source.

B2B 113
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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

Now, imagine a world in which you can offer all interested participants a ride to your latest store opening or conference, and only pay for the ride if they actually attend. Nowadays, your prospects' inboxes are full of requests: "Come to this launch", "Check out this webinar", "Sign up for this conference".

Marketing 124