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5 steps to build a sales process that mirrors the buyer journey

Insightly

Your next move : Arm yourself with data from your CRM that supports the case for enhancing your sales process. Is the customer more likely to watch an embedded video or read a technical whitepaper? Brainstorm ways to create balance in your sales process and help the customer make an informed decision. Request a demo.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Sales: Discuss recent CRM data from high-value accounts. Your CRM data contains key information that marketers can use to fine-tune messaging and tweak strategies. In response, they sat down for a serious brainstorming session. Then, pass this data on to marketing so they can create relevant content and accurate ads.

Marketing 119
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The 4 Best Uses of Marketing Automation Tools

ACT

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Marketing automation also includes automated lead capture, scoring, a/b testing and is often optimized with customer relationship management ( CRM ) integration for holistic customer data tracking and lead management.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Sales: Discuss recent CRM data from high-value accounts. Your CRM data contains key information that marketers can use to fine-tune messaging and tweak strategies. In response, they sat down for a serious brainstorming session. Then, pass this data on to marketing so they can create relevant content and accurate ads.

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

Check out the following examples, and brainstorm lead magnet ideas with your team. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. You’ll want to settle on a format that showcases your expertise and accommodates your potential customers’ needs. Infographic.