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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

What happens in the next sixty days will make the difference. Make sure you have the right promotional channels for your product launch. That makes sense to repeat what works. I needed to give it a sniff test to make sure it was capable of driving the inquiries required for success. Your new product launch is on schedule.

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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. Gain access to the Free Persona Ecosystem template and guidance by participating in the Make the Number Tour. Align multiple Personas within a single buying decision.

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Help: How Do I Ask For Referrals From Existing Clients?

Account Manager Tips

84% of B2B decision-makers start the buying process with a referral. 61% of customers make at least one referral. Happy customers will refer you, so make a shortlist of those who know have had a positive experience. Scan your client's organization chart for influential people and decision-makers. External networks.

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21 Brilliant Calendar & Schedule Management Tips

Account Manager Tips

If they’re important, block time in your diary to make them happen. Make sure the purpose is clear and everyone knows why the meeting is in place and what they need to prepare. It's a great way to stay on top of tasks and make sure you deliver promises on time. It’ll make it easier to setup 15 or 45-minute meetings.

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4 Risk Assessment Criteria that Will Save Your Job

SBI Growth

This question comes as a natural follow up to most decisions. Whenever you make change, risk is sure to follow. And how will I reach it if I can’t even make this year’s number?”. What changes will you make to reach next year’s number? How Risk Assessment Will Help You Make Change. If not, start brainstorming.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

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What's Happening at the Top of your Sales Funnel?

SBI Growth

As Sales Ops leaders, you need to trust your data in order to make crucial decisions. I’ll change the expected close date because the decision maker needs two more weeks. Is the decision maker waffling because he is not ready to buy? A friendly Sales Ops leader and I recently brainstormed an extensive list.