article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Since the launch of our GAM program, the designated global accounts have expressed their recognition of improved strategic alignment and material change in their relationships and confidence in AVI-SPL as a trusted provider invested in their success.

article thumbnail

What account managers can learn from the science of listening, with Dr Laura Janusik, Ph.D., M.B.A.CLP

Account Management Skills

I’m just thinking of my audience now, account managers, you know, maybe many of them are working on global accounts, and therefore are dealing with different cultures. So this is a good topic to kind of understand. But thinking more about, so you can’t tell if someone’s really listening?