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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Establishing a Customer-Centric GAM Program.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Both sides similarly report that engaging in joint ideation and brainstorming to develop or configure customized solutions is much harder virtually than when done in the same room with a physical white board and flip charts. As one executive explained, “Buy and sell widgets virtually?

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. But that’s a topic for a different day. 4: Focus on value.

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Design Thinking Driven Problem Solving and Innovation

Flevy

It is a user-centric approach that involves understanding the needs, wants, and behaviors of users to create innovative solutions that are both practical and feasible. Design thinking is not just limited to the field of design; it can be applied to any problem-solving situation where creativity and innovation are needed.

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How leaders successfully drive innovation

MDI Training

Driving business innovation as a leader. Successfully driving business innovation as a leader is essential to living a positive innovation culture and strong innovation management. We apply methods from design thinking (such as brainstorming, prototyping and iteration) to business modeling and strategy.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.