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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. But that’s a topic for a different day. 4: Focus on value.

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Design Thinking Driven Problem Solving and Innovation

Flevy

It is a user-centric approach that involves understanding the needs, wants, and behaviors of users to create innovative solutions that are both practical and feasible. Design thinking is not just limited to the field of design; it can be applied to any problem-solving situation where creativity and innovation are needed.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Innovate – Be more innovative in M&BD.

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The Art Behind Becoming a Strategic PMO Leader

Planview

Throughout her career, she has developed expertise in project portfolio management , process improvement , change leadership , and stakeholder management. Then, I identify all stakeholders, flagging who is an assister, a resistor, and a neutral. Then, we brainstorm ways to address it.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Commerciality – Finance, pricing, innovation and research (kimtasso.com). Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning. Have a clear campaign plan.