Strategic Account Management Association

SEPTEMBER 13, 2021

Superior value co-creation begins with understanding where the customer wants to take their business, identifying how your company can help them get to where they want to go, brainstorming with the customer on how to improve and meet these goals, then prioritizing the refined ideas and strategy with the customer.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Hubspot Sales

OCTOBER 24, 2018

Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. In this case, the consumers you're targeting are members of a niche market. What Is a Niche Market? The definition of a niche market is a focused subset of a broader market of consumers or businesses.

Marketing 144

Marketing Profitability Brainstorming Meetings 144

SBI Growth

DECEMBER 17, 2012

Marketing leaders need a proven framework to unlock the potential of your marketing team. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Feasibility of Success. Marketing leaders are under pressure to drive new customer acquisition. Evaluate new ideas. Executive opportunity cost.

Marketing 130

Marketing Acquisition Brainstorming Innovation 130

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Marketing 118

Marketing Media Brainstorming Leadership 118

SBI Growth

MARCH 30, 2013

As a Marketing Leader, you hear Pinterest in the news. If Pinterest makes sense, you can download this guide for your next brainstorm session. This is where blog articles and ebooks are gaining traction in b2b marketing. Being visible on Pinterest gives you an additional marketing channel to reach more people.

B2B 133

B2B Marketing B2C Internet 133

Red Star Kim

DECEMBER 19, 2023

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Flevy

OCTOBER 12, 2023

Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. Some marketers have made the best use of Growth Hacking by understanding the concept and appreciating how it works.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Hubspot Sales

APRIL 13, 2020

Well, one way is to look for some assistance from your marketing department. Here is some advice from HubSpot sales reps on how to work with a marketing department to create better sales content. The quality of sales content rests, in large part, on the insight sales teams can offer their marketing departments. Communication.

Marketing 127

Marketing Facilitation Sales Brainstorming 127

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Leadership 106

Leadership Marketing Media Brainstorming 106

Nutshell

MAY 4, 2020

In order for B2B companies to adapt, survive, and succeed in it, marketing and sales teams must take a page out of the zen playbook: To support themselves, they should first strengthen the team seated across them at the table. Then, pass this data on to marketing so they can create relevant content and accurate ads.

Marketing 119

Marketing Publishing Sales B2B 119

Showpad

NOVEMBER 17, 2020

As your marketing team is preparing for a new fiscal year, it’s the time to bring everyone together to reflect on how well your marketing content performed this year. Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue.

Marketing 98

Marketing Brainstorming Decision-making CRM 98

Customer Think

JANUARY 27, 2022

Whatever the status may be, you must be brainstorming to find out feasible and effective branding strategies. It’s because marketing is a vital element for helping you reach out to your target audience. Introduction Are you running a business or just planning to kick-off in the near future?

Brainstorming 111

Brainstorming Marketing Digitalization 111

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Hubspot Sales

JANUARY 11, 2023

Here, I spoke with Bryan Kelley , Marketing Director for Uber for Business , to uncover how small business owners and sales reps can leverage vouchers from Uber for Business to increase event participation. We see strong usage from both sales and marketing professionals, as well as HR professionals and team members.

Marketing 124

Marketing Transportation Small Business Value Proposition 124

Hubspot Sales

OCTOBER 11, 2019

As a sales manager, you'll want to work with your marketing team to generate leads. The sales and marketing teams should work together to make sure you are top of mind with your audience. To truly delight your customers, it's critical you reduce friction by implementing a strategy to align your sales and marketing teams.".

Brainstorming 141

Brainstorming CRM Media Decision-making 141

SBI Growth

FEBRUARY 24, 2014

One of his biggest hurdles was the lack of alignment between training and marketing. Sales was telling one story while the marketing content said something else. The Sales Enablement leader can bridge the gap between sales training and marketing. An important question to ask is: “Can marketing help my sales enablement efforts?”

Marketing 80

Marketing Value Proposition Sales Training Brainstorming 80

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " But how can one pull off that kind of growth -- especially with a limited budget and resources?

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Nutshell

MARCH 19, 2025

Plus, if youre wondering what specific information you may need to capture in a custom field, weve compiled a list of common information needed in 10 different industries that you could swipe or use to brainstorm your own. You can use these ideas as they are, or as a starting point to brainstorm your own custom fields.

CRM 62

CRM Healthcare Decision-making Brainstorming 62

SBI Growth

JANUARY 20, 2014

Yet there’s little attention within marketing teams on developing quality offers. DMA studies show Offer is the #1 determination of success for customer marketing. Marketing plans are well underway. Chief Marketing Officers are monitoring their team’s campaign metrics as a leading indicator. Strategic Offer Assessment.

Brainstorming 124

Brainstorming B2B Marketing Digitalization 124

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com).

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Brooks Group

MARCH 4, 2025

Research from The Brooks Group shows a culture of coaching can make a difference in todays competitive market. Encourage Honest Dialogue Carve out time in your agenda for sales professionals to share issues and brainstorm solutions. A structured coaching program can lead to a 28% higher win rate and 88% increase in productivity.

Management 82

Management Sales Meetings Sales Training 82

Account Manager Tips

AUGUST 10, 2021

Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. Target market. Believes you are a market leader (e.g. Referred customers have a 16% higher lifetime value. Sharing tools and referral rewards incentivize word-of-mouth referrals.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Revenue Storm

DECEMBER 8, 2020

It is critical you find out and then brainstorm ways you can help accelerate their achievement. This is like building a marketing campaign. By thinking creatively about provocative ideas that link to their key initiatives, goals, and strategies, we can be a valued resource to them. Do you know what your clients are focused on?

Brainstorming 148

Brainstorming Decision-making Sales Marketing 148

Outbound Engine

JANUARY 18, 2019

What goes into building an email marketing calendar ? So, we asked them what it takes to put together a solid email marketing calendar for the entire year. So, we asked them what it takes to put together a solid email marketing calendar for the entire year. Continue until you have enough ideas for your email marketing calendar.

Marketing 69

Marketing Publishing Media Brainstorming 69

Hubspot Sales

NOVEMBER 16, 2018

And to develop an advantage, you'll need a clear idea of your target market, the benefit your product provides to the target market, and a solid understanding of your competitors and their offerings. The goal of a cost leadership strategy is to become the lowest-cost provider in your industry or market. Marketing and Sales.

Food and Beverage 142

Food and Beverage Logistics Suppliers Profitability 142

SBI Growth

FEBRUARY 28, 2013

We brainstormed with them on limiting our investigation to 3 actions first. Territory Design : Have they realigned territories putting their best people where the most market demand is? Determine the reason for the competitive analysis : Are we entering a new market? Or they felt a ‘better level of trust’. Turnover increasing?

Brainstorming 120

Brainstorming Account Development Digitalization Marketing 120

SBI Growth

AUGUST 24, 2013

Use Your Buyer Personas – Buyer personas aren’t created just for marketing. If you don’t have many, start brainstorming today. Tagging allows you to discover your Reach strengths and weaknesses all at once. This will help you decide where to place your network-building efforts in the future. Is one of your buyer personas a CEO?

Brainstorming 124

Brainstorming Decision-making B2B Digitalization 124

ClearPoint Strategy

NOVEMBER 18, 2021

Companies should instead look for new market space and ways to reinvent the industry. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). In short, avoid head-to-head competition and focus on innovation.

Innovation 135

Innovation Profitability Transportation Brainstorming 135

CoSell

DECEMBER 17, 2020

Building a marketing strategy can feel like navigating in an ocean of highs and lows. Discovering what works best to identify, refine, focus, and track potential clients can help you take smart actions to achieve the best results from your marketing approach. In the next circle out is marketing. Second, market something useful.

Marketing 52

Marketing Brainstorming Media Prioritization 52

ACT

SEPTEMBER 4, 2024

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry ? Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work. Let’s discuss a few real-world examples.

Marketing 52

Marketing Artificial Intelligence Decision-making Digitalization 52

Hubspot Sales

DECEMBER 8, 2017

Companies run brainstorming sessions, hire consultants, and invest in expensive technology. But there’s a simpler way to increase market share: Make your sales organization more optimistic. They feel like everything is happening to them, i.e. “I don’t have good marketing collateral. 3) Take control. The competition is bigger.

Insurance 111

Insurance Emotional Intelligence Brainstorming Sales 111

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

SBI Growth

JULY 1, 2013

1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Are you brainstorming big picture sales improvement projects that will position your 2014 success? Utilize the Sales & Marketing Budget Tool and Head Count Assessment to take this step. How big is your project?

Brainstorming 107

Brainstorming Marketing Organization Sales 107

Flevy

FEBRUARY 28, 2023

Brainstorming: Generating a wide range of ideas and solutions. Various methods and tools, such as empathy mapping, brainstorming, and rapid prototyping, can facilitate the process. Design Thinking Methods and Tools Design thinking has various methods and tools that can be used to facilitate the process.

Innovation 111

Innovation Brainstorming Healthcare Banking 111