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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical. Identifying gaps.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. 4: Focus on value.

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The 11 Best Brainstorming Tools to Capture and Organize Ideas

Nutshell

You may not have labeled them as such, but we’ve all used brainstorming tools at some point to capture our thoughts and ideas when the creative juices are flowing. However, different situations call for different types of brainstorming tools. Table of Contents What is a brainstorming tool? DOWNLOAD Want to generate more leads?

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5 Steps to Telling a Better Story in Your Next Sales Presentation

Hubspot Sales

Whether you’re struggling to get sales prospects to buy into your message or you just want to make your sales presentations as effective as they can be, storytelling could be the answer. Their role in the organization. Here’s how to do it well. Step #1: Start with Buyer Personas. How they see themselves.

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Growth Hacking Experimentation

Flevy

The know-how of the following key pillars involved in Growth Hacking allows organizations to achieve significant results: Analyze existing marketing projects: This entails taking into account an organization’s key lead generation sources, marketing channels , traffic patterns, and page viewers. Establish objective. Prioritize ideas.

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Sales Coaching for Managers: 6 Best Practices

Brooks Group

But some sales organizations lack formal, well-executed sales coaching programs. Gartner research reveals only 40% of sales professionals report a well-established coaching culture at their organization. The takeaway is clear: Organizations aiming for improved performance and revenue growth must invest in high-quality coaching.

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Multiply your Content Marketing by 6X

SBI Growth

Marketing content must sell while the rep isn’t present. Webinars are typically comprised of a PowerPoint presentation and a live audio presentation. White papers can be authored by taking the outline of the Webinar, and leveraging the transcript from the presentation to write new content. Modifying Written Content.

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