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Book review: The Strategy Book by Max McKeown

Red Star Kim

Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”. A clever strategy is between the extremes – plan deliberate actions to shape the future but stay close to local events and react to them.

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A Straightforward Guide to Qualitative Forecasting

Hubspot Sales

As companies grow, they might find themselves in uncharted territory — setting unprecedented goals and making plans they're not well-acquainted with. In those cases, qualitative forecasting can help businesses make sound decisions, set viable objectives, and reliably predict what they can expect to see as their sales efforts unfold.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. See also integrated-business-planning-oct12.pdf

Marketing 130
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The Business Definition of a Founder

Hubspot Sales

Develop a Business Plan. Most successful businesses begin with a well-thought-out business plan, and in many cases, it’s up to the company’s founder to ensure a business plan has been created. Check out this post for advice on writing a detailed business plan. Oversee Company Operations.

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Silent Partners, Explained: What to Know About Finding a Silent Partner for Your Business

Hubspot Sales

They invest their money in your business, but they don't attend meetings or make decisions. They leave the daily work to the active partners in the business, and they trust that they will manage the business well. Small business startups demand long hours and heavy workloads. What Is a Silent Partner?

Investors 132
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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

But starting a business isn’t one of those "if you build it, they will come" situations. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. Brainstorming business names?

Finance 145
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Sole Proprietorship 101: The Easy Guide to Setting One Up

Hubspot Sales

The United States Small Business Administration reported over 70% of U.S. businesses in 2013 were owned and operated by sole proprietors or sole traders. Many entrepreneurs love sole proprietorships because of the ownership they have over business decisions and revenue and how easy and cost-effective they are to set up.

Banking 144