Remove Business Planning Remove Decision-making Remove Stakeholders
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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Don't assume because you have the business, you'll keep it. Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. Define price strategy. Benchmark pricing.

Suppliers 246
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. See also integrated-business-planning-oct12.pdf Category — Project for Public Spaces (pps.org).

Marketing 130
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Strategic Plan vs. Business Plan: What’s the Difference? 

AchieveIt

Does your organization have a business plan? What about a strategic plan? If your answer to that last question was, Isnt that the same as a business plan? In this article, well explore the differences between strategic and business plans as well as how they work together to drive organizational growth and success.

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6 Tips for Talking to Leaders & Other Stakeholders

CMOE

A key component of being a good manager is being able to effectively communicate with leaders and key stakeholders. Before you start planning your presentation or conversation, be sure to fully understand the goals and interests of your audience. 6 Tips for Speaking With Leaders and Key Stakeholders.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. He adds wisely “The aim of a business is to take risks and benefit from the higher returns of taking those risks”. Strategy is a stream of decisions and actions”.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

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Key Account Management: The Ultimate Guide

Hubspot Sales

How to write a key account management plan. Some final thoughts on making your key account management strategy a success. These accounts make up the majority of the business' income. If you can promise to make them a key account -- and your competition can't do the same -- you're likelier to win the deal.