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Having confident leadership with a strong vision, backed up with a robust businessplan and strategy and evidence of progress was attractive to potential recruits. And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies.
Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy. What do fee-earners expect from M&BD?
Look to the businessplan and departmental plans. Prepare a strategic M&BD plan. You might consider: What’s important to your senior management team? What’s important to your fee-earners? What’s important to your clients? Where can I have the biggest impact? What are our goals? Strategy forces us to make choices.
And co-create a plan. Why do you need a businessplan? 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!)
Jean shares his compelling story of building a $100 million business, losing it all, and then rediscovering his path through deep introspection and strategic planning. The conversation is packed with valuable insights for entrepreneurs aiming to achieve business success while maintaining a balanced and fulfilling life.
In a recent episode of the Strategy and Leadership podcast , Anthony Taylor sat down with Toby Southgate , the global CEO of Forsman & Bodenfors , to discuss the intricacies of leading a global creative agency.
Geographical and psychological distance can seem larger when in a digital space. Ideas on how to spend any “free” time ranged from competitor and analytics analysis to businessplans for teams although some mentioned getting up to date on admin. Finding ways to meet with people in real time (such as at social events) can help.
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