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Feedback mechanism-input into the businessplanning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.
Feedback mechanism-input into the businessplanning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.
Executive Sponsorship A key account management strategy that involves engaging senior executives from both the company and the key account in the relationship-building and growth process.
Sales jobs typically will align to customer segments and can range from globalaccount management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. Are quotas forward-looking or steeped in history?
For example, LafargeHolcim, a construction material company uses Business Reviews with its GlobalAccounts to drive collaboration in the field of R&D and to discuss long-term opportunities on major projects.
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