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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation.

Marketing 130
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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Instability in Government/Future Governments. Cost-of-living crisis (Inflation, interest rates and recession) – less business investment. Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Have a clear campaign plan.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

But starting a business isn’t one of those "if you build it, they will come" situations. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. Brainstorming business names?

Finance 145
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20 Strategic Planning Models to Consider

ClearPoint Strategy

Below is an example SWOT analysis from the Queensland, Australia, government: Using a SWOT analysis as part of your strategic business model helps an organization identify where they’re doing well and in what areas they can improve. Issue-based planning is ideal for young or resource-restricted organizations.

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Managing Alliance Information Jointly With Your Partner: Why, What and How

Peter Simoons

These critical tasks including maintining trust, stakeholder management and deepening relationships on both sides. Once that step is taken, a robust governance management function allows agendas for Joint Steering Committees – or any subcommittee – to be prepared and debriefed in an instant.

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Creating a Modern Partner Program That Works

Openview

It will define your relationship and govern the terms of your engagement. You may want to include appropriate stakeholders throughout the organization (legal, finance, operations, sales) to avoid surprises and unnecessary delays in implementing a partner program. The “Channel”, as we know it, has evolved.