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This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. 50% Sector plan.
Your leadership team is responsible to some group of people: either stakeholders, shareholders, a board of directors, a council, citizens, etc. So, you’ll notice that the top goal of Upward is their financial goal, which is Increase Shareholder Value. Create departmental businessplans. So what makes the customers happy?
How and where must we innovate our products and services? Questions to ask: What are our shareholders or stakeholders expectations for our financial performance or social outcomes? Questions to Ask: How will we grow, stabilize, or retrench in order to sustain our organization into the future? What are the “big rocks”?
So we often look at growth options because there’s not necessarily one route, obviously, there’s lots of businesses that are ready to sale and I just want support them through that process and find the best buyer and the best deal. Then sometimes we help businesses or agencies acquire other smaller agencies.
Stage 2: Planning Just as architects need building plans to construct a new building, entrepreneurs need businessplans to create successful businesses. Developing a businessplan helps you estimate costs, identify risks, and set up risk mitigation measures. It became profitable only in the mid-2010s.
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